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Business Development & Marketing Manager
Company | Talencio |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Market Research,Business Consulting and Services |
Expires | 2023-05-30 |
Posted at | 1 year ago |
Our client is a growing, boutique biomedical consulting firm partnering with a variety of U.S. and global clients to bring their oncology, hematology, and rare disease innovations and products to a successful U.S. market launch and commercialization. Our client is recognized as a preferred partner by clients for market research and data analytics, medical affairs expertise and execution, and market and payer access solutions. Our client's trusted and time-tested team of experts boasts industry, public, and private sector experience.
- Our client is a growing, agile consulting firm seeking motivated individuals flexible to evolve with the changing needs of their clients and our clients.
- Focused on collaborating with biopharmaceutical, medical device/technology, and molecular diagnostic manufacturers to bring their healthcare innovations to a successful market launch and commercialization.
- Partnered with clients to support 60+ brand development and launch strategies.
- Their client roster includes innovators in oncology, hematology, and rare diseases seeking solutions for pre-commercial and post-approval products.
- Our clients seek healthcare and/or stakeholder information, capacity, and relationships that promote access for their innovations – across all stages of the product development continuum.
- Core services and capabilities include market and payer access, qualitative and quantitative market research, and medical affairs and education.
- The geographic scope of our client base is global, with a predominant focus on US market strategies.
POSITION SUMMARY:
The Business Development function is essential for revenue generation through cultivating relationships with current and prospective clients in med-technology, med-device, and biopharmaceutical manufacturing. The Business Development and Marketing Manager will support this function through strategic implementation of business development and marketing initiatives. They will identify unique client issues and develop strategic objectives and project proposals while executing various strategies intended to support the strategic growth of the organization.
DUTIES & RESPONSIBILITIES:
BUSINESS DEVELOPMENT (70%)
- Work cross-functionally with the Client Operations team to maintain relationships with existing clients and identify areas for expanded partnership/revenue growth
- Lead client survey feedback collection process in collaboration with Client Operations team.
- Interface with direct manager, colleagues in other areas, consultants, vendors, and business leadership.
- Support the Senior Director, Business Development, to identify and build relationships with prospective clients and identify opportunities for revenue growth.
- Conduct research on prospective clients and products, collate client intelligence reports and conduct competitive intelligence research.
- Support development of a target list of potential new clients and design of an outreach strategy to cultivate new client relationships.
- Manage logistics for virtual and in-person meetings with existing and prospective clients.
- Maintain records related to business development and update internal trackers/databases.
- Collaborate with department leads to develop client-facing proposals and statements of work.
MARKETING AND COMMUNICATIONS (25%)
- Work cross-functionally to develop and post updates to the website and social media channels.
- Lead the development and execution of the annual client networking reception.
- Liaise with vendors and consultants as needed.
- Lead the development of corporate communications, including press releases, at the direction of the leadership team.
- Develop and distribute email communications to current and prospective clients regarding service opportunities and company updates.
- Lead year-end process to engage and express thanks to clients.
- Support team members/projects and complete other tasks as assigned.
- Liaise with graphic designers as needed to update marketing materials and company collateral.
- Lead marketing and communication initiatives as defined in the annual business development and marketing plan.
TEAM ENGAGEMENT (5%)
- Relationship: Relationships are the foundation and priority of our team and the clients we serve; they sustain us. We care about and give first priority to each person’s beliefs and family relationships while balancing our daily work. We seek to approach all interactions with care, empathy, and joy.
- Partnership: Relationships are the building blocks of great partnerships. We commit to a partnership through collaboration and teamwork seeking to respond flexibly and responsibly to client needs. We are committed to the success of all those we work with.
- Accountability: With focus, determination, and unwavering tenacity we collaborate with a sense of urgency that matches our client’s critical needs. We apply our hard work, depth of experience, and expertise to deliver innovative solutions to our clients.
- Inquisitive: Seeking first to understand we inquire, illuminate, and then inform. We pursue proactive and creative problem-solving. As a team, we aspire to bring knowledge, experience, and an eager and inquisitive approach to all that we do.
- Adaptability: We are adaptable, we adjust to changing client needs and external markets. We see opportunity in ambiguity and are comfortable tackling unforeseen challenges. We pivot when needed to ensure we’re always providing excellent service. We are always striving to learn, grow and improve.
- Humility: Through open, honest, and thoughtful communication we seek feedback from others and seek to provide constructive feedback in return. We lead with compassion and are grateful for the opportunity to serve others. Ask if we can do more and strive to learn and grow.
- Engage in weekly team meetings, quarterly team summits, and other team/planning/strategy meetings as needed.
- Prepare reports, materials, and presentations as needed for team meetings.
- Model our clients’ values at all times.
EXPERIENCE
- Experience working within CRM(s) a plus.
- Experience designing and executing marketing strategies and collateral, including developing communications and experience with marketing communications software/platforms.
- Working knowledge of the business of oncology and pharmaceutical manufacturer operations.
- 3+ years track record of relationship building, account management, and/or sales experience.
- 1-2 years’ experience in an oncology-focused organization/agency consultancy with a network of professional relationships in oncology and/or hematology therapeutic areas.
- Able to conduct secondary research to develop internal content such as client intelligence and background sheets.
- Experience developing and executing contracts a plus.
- Bachelor’s Degree in business, marketing, communications, or related healthcare degree required.
- 5+ years prior experience in Business Development or large account sales.
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