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Senior Manager, Business Development & Marketing
Company | dentsu |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-05-20 |
Posted at | 1 year ago |
Company Description
- Management of in-bound and proactive pitch opportunities (RFI and RFP process)
- Liaison point with each Division Head – focusing on target revenue & target sectors
- Representative of MKTG S+E internally (across global and Dentsu) and externally
- Internal Dentsu liaison point – target of 2-3 Dentsu opportunities that lead to revenue in 2023
- Creation and management of our ongoing strategic business development plan
- Management of new business structure and team – including running team meetings and pushing each member to be proactive
- Management of an allotted six figure business development budget
- Management od agency case studies, credentials decks & sizzle reels
- Business Development (50-60%)
- Working as initial liaison point with our property sales side (Dentsu Sports International) where applicable
- Working with Division Heads on ‘productizing’ their division – developing materials for external marketing
- Coordinating our thought leadership and external voice of agency at key conferences / external events
- Proactively develop contacts across key sports & business publications
- Creation and implementation of annual agency marketing plan in conjunction with Dominic Curran
- Oversight of all internal and external marketing materials across the agency, including all traditional and digital channels (website, Instagram & LinkedIn)
- Management of Agency Award entries across the year
- Assistance in managing marketing events such as our annual Super Bowl party
- Work with Heads of Divisions on their potential product marketing ideas
- Management of six figure marketing budget
- Final voice for tone and consistency across agency in conjunction with our Creative department
- Lead bi-weekly Marketing and Business Development meeting
- Marketing (40-50%):
- A deep understanding of consumer subcultures and communities
- Building ideas born for brands, but designed for fans
- Creating culturally relevant marketing platforms that consumers want to spend time with
- You’ll have the experience (and doggedness) to lead and drive major new pitches, bringing together different parts of the business into a cohesive and collaborative group
- You’ve got 3-5 years sports & entertainment sales / marketing experience (agency experience ideal) with a proven track record
- A highly energized and proactive networker, plugged into the sports and entertainment world
- A strong view on our tone of voice and output as an agency, working directly with the Managing Director, to own the agency position and outward marketing across all channels and engagements.
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