Brand Manager - Fiji Water

Company Description

It’s more than just water. It's FIJI Water - known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold in more than 90 countries. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

Our FIJI Water team is currently looking for an experienced Brand Manager to play a key role in developing and refining the consumer marketing strategy for FIJI Water. This person works cross-functionally with our in-house creative agency and product development teams, collaborating closely on marketing plan development and implementation as well as all new packaging development.

Strong skillsets in initiation and planning, project management, organization, and attention to detail are essential in this role. The Brand Manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency as well as with multiple external partners and vendors.

This position will be based at our HQ Office in Los Angeles and working a hybrid schedule with 3 days per week in the office.

• Lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.
• Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.
• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution, positioning and development of integrated campaigns.
• Build collaborative relationships with Sales, Finance, Operations, and Product Development.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Develop and manage marketing budget for Brand.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Manage the work flow and develop the careers of a team of Associate Brand Managers.

Qualifications

• 3+ years proven success in brand management or consumer marketing within CPG; food or beverage experience a plus
• Advanced Excel and MS PowerPoint skills required
• Excellent written and oral communication and presentation skills
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision
• Excellent project management skills
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving
• Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).
• Strong cross-functional project management skills, including leading new product development efforts
• MBA degree strongly preferred, BA required
• Strong analytical skills/attention to detail required

Compensation: $130,000 - $140,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.
• Paid sick, vacation and holiday time
• Continued training and generous Education Reimbursement Program
• Competitive benefits package including Medical, Vision, Dental, 401k
• Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate company money to a cause of your choice

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. Known for its iconic square bottle, soft mouthfeel and unique mineral profile, FIJI Water is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter. We are pleased to share with you The Wonderful Company’s new Corporate Social Responsibility website: csr.wonderful.com.

• We act differently - With courage and fearlessness, we are relentless in our quest to inspire healthier. food and beverage choices. As a privately held organization, we have the freedom and the power to make quick and effective decisions.
• We play to win - Our employees set ambitious goals and meet challenges with unified purpose and unmatched energy.
• We nourish, naturally - We believe that what you put into your body matters. The most nutritious -- and best-tasting -- foods are those from nature.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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