Brand Manager Jobs

Brand Manager

Qualifications:

• Experience in the CPG marketing products to consumers at brick & mortar retailers
• 5+ years’ experience selling/ influencing decision makers
• E-Commerce experience including Amazon Vendor Central/ Seller Central experience
• Proficient syndicated data (Google Analytics, IRI, Nielsen, SPINS)
• Experience managing trade funding and invoice processing
• Bachelor’s Degree with emphasis in Marketing, MBA a plus
• Experience executing marketing plans
• Strong attention to detail with the ability to manage multiple priorities
• Strong customer service focus and experience working in a B2B role

Responsibilities:

• Lead strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, merchandising, sampling and trade promotions.
• Lead SOW/ Marketing expenditures estimates, track expenses and process invoices for assigned brand.
• Work with sales teams to understand business needs and provide timely updates and communication on marketing activity
• Participate in tradeshow and weekend marketing events as needed.
• Develop sales promotional materials as needed
• Ability to participate in weekly evening calls with international counterparts
• Develop monthly performance reports including competitive activation, in market brand results and marketing recaps
• Work with third parties to execute brand goals
• Work closely with marketing/sales leadership and agencies to develop and execute marketing plans for assigned brand
• Represent marketing function in division sales and marketing meetings and calls
• Willingness to roll-up sleeves and “dive into the data” to analyze sales trends using SPINS, Google Analytics, GP and E29 KPI dashboard
• Work cross functionally with product development, financial planning, forecasting/ buying team, marketing counterparts, agency, and sales team to deliver annual goals

Plus:

• Passion for health and wellness
• Book keeping skills
• Knowledge of FDA’s regulation on food, dietary supplement and or drug labelling requirements