Strategic Brand Manager Jobs

JOIN THE TEAM AND HELP US DRIVE THE CONNECTION BETWEEN PEOPLE AND THE JOYS OF CANNABIS.

Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast's vision is to make cannabis brands better with its practices, partnerships, and people through our go-to-market accelerator, field + trade, + pilot incubator programs. Notable cannabis brands already engaged in the Petalfast platform include Wonderbrett, Emerald Sky, Old Pal, and Wunder.

Petalfast is growing and we want you to grow with us! If you're excited about this position but you do not meet all the qualifications listed, we encourage you to apply and include a cover letter detailing why you would be a good fit for this role.

Job Responsibilities

• Analyze and interpret p&ls at the brand and product line levels. Ensure all promotional margin erosion is captured via billback
• Share responsibility for the delivery of volume and revenue objectives consistent with overall brand strategy
• Other responsibilities and duties as assigned
• Spend time weekly in-field to inform sales strategy and product positioning for brand-partners. Establishes relationships with key retailers and internal sales and field and trade teams to enhance revenue targets
• Define programming quarterly including sales programming and in-store activations for each brand-partner
• Build consumer and retailer equity through execution of strategies including pricing, packaging, promotion, digital advertising and consumer event activations, using market research where appropriate to inform strategies
• Prepare and present branded presentations to both internal and external audiences
• Work cross functionally to manage and collaborate on revenue driving projects across the organization
• Provide on-going business and competitive analyses and provide findings and recommendations for corrective action from sales and field and trade teams
• Manage brand relationships, strategy, buy-in, and projects for assigned brands within Petalfast's accelerator portfolio
• Responsible for inventory management, sales projections, gap tracking, overall budget allocation and quarterly planning to revenue targets
• Analyze key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to senior management

Requirements

• 2+ years of event planning/management
• 5+ years of sales and marketing experience
• Bachelor's degree or experience equivalent
• Cannabis industry experience a plus
• Experience in CPG client services, hospitality management and/or food and beverage industries, preferred
• Distribution and alcohol experience a plus
• Field Marketing experience a plus
• Must have a valid driver's license and must be able to drive extended periods of time

PHYSICAL STANDARDS

This position requires frequent sitting, standing, reaching, walking, and operating a computer workstation.

THINGS THAT SET PETALFAST APART

• Inclusion - we create a culture where individuals can thrive together as their most authentic selves.
• Dynamic - we are do-ers that adapt to the unexpected while maintaining operational efficiencies.
• We invest in our people through team-building events, diversity celebrations, and growth and development programs
• Our core values include:
• Transformative - we challenge the status quo and have the courage to fail. we rely on those experiences to learn from and capitalize on new opportunities.
• Trust - we empower each other to take ownership and act in the best interests of our community, customers, and company.
• Partnership - we cultivate mutually beneficial partnerships by aligning with our partners' strengths to create sustainable profitable growth.
• Authenticity + passion - we aspire to work and live passionately, collaboratively, and with mutual respect.

Benefits

• Unlimited time off policy
• Flexible remote work schedule
• 401 k
• Medical, dental, life insurance

The pay range for this position is $80,000-$95,000.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Petalfast and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job.