Community & Brand Manager (Remote)

Role Title: Community & Brand Manager

Location: Remote, Based in Los Angeles

Manager: VP Growth Marketing

Role Summary

Tia has built a loved and trusted brand in women’s health with a viral, organic marketing flywheel that drives sharing, UGC, and referrals. Now, we’re looking for a Community and Brand Manager to help accelerate our organic marketing engine and turn new clinic openings into viral moments that grow Tia’s brand awareness and membership.

As the Community and Brand Manager, you will be responsible for developing and executing marketing plans for new clinic launches, community programs, events, and influencer partnerships - with the goal of increasing membership. You will play a crucial role in establishing and nurturing our brand presence, engaging our target audience, and expanding our community impact.

This is an exciting opportunity to contribute to the reimagining of women's healthcare and make a meaningful difference in the lives of women everywhere.

Values

• Aspirational Thinking. We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.
• Individual Agency. We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Health & Wellbeing. We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Collaboration. We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skill sets.
• Compassion. We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.

Abilities

• Ability to set a plan, and manage to it. You know how to get everyone on the same page with direction and strategy, then lead a cross-functional team through checkpoints to get it done.
• Comfort in ambiguity. You’re confident in your ability to pick up projects quickly, learn on the job, independently solve problems, and to figure things out even when there aren’t explicit instructions. We look for team players who are quick to pitch in when something needs to get done—even if it’s not listed in your job description.
• Prefer agency, tech and/or start up experience , ideally balanced with larger company and big budget experience as well.

Skills

• Strong project management skills . You will manage complex projects, like new market launches, with many stakeholders. You have a demonstrated ability to keep track of many moving pieces, without letting the ball drop. You frequently communicate a project’s status and keep everyone accountable.
• Measurement. You confidently and expertly apply data and analytics to measure the success of marketing programs in driving growth metrics and core business results.
• Campaigns. You’ve successfully launched large-scale, creative consumer campaigns spanning online and offline activations. This includes managing creative, media, and digital agencies or in-house teams to develop highly engaging content.
• Partnerships. You are experienced with sourcing, testing, and nurturing various brand partners, from local businesses to content creators/influencers. A keen sense of both brand and customer acquisition powers your partnership decisions. You are able to think strategically in building a partner portfolio while also delivering content, activations, and events at a fast pace.
• Community. You deeply understand what motivates people to engage with brands and become loyal customers. As our expert in community engagement and grassroots marketing, you are able to harness the power of authentic connections to drive word-of-mouth conversions and referrals.

Responsibilities

• Build a grassroots marketing engine through non-paid media channels.

• Own the launch plans for new clinics to drive new membership.
• Build and manage “always on” programs that engage our community, drive new memberships and foster referrals through content creators/influencers, local partnerships, community events, and other creative approaches.

• Develop and execute comprehensive marketing plans for new clinic launches, with the goal of raising awareness and membership growth, while ensuring alignment with Tia's brand positioning and objectives.

• Track and analyze key performance metrics to assess the effectiveness of marketing campaigns and community initiatives, making data-driven recommendations for improvement.
• Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
• A commitment to uncovering talents to unlock “rock star” potential across every individual
• Top of the line 13" Macbook Pro
• Regularly pull data from various sources and glean insights in a relatively self-sufficient manner. Be able to expertly communicate results and business impact of marketing programs.
• $300 one-time WFH stipend
• 401k program (no matching at this time)
• Free Tia membership
• $50/month phone and internet reimbursement
• Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
• Competitive stock option package
• Travel stipend for team off-sites
• Medical, dental, and vision benefits
• Brief and coordinate with our Creative team and agencies to build assets and deliverables, and ensure all campaigns are executed properly and on time. Some tactics include: OOH media, CTV, Digital audio, local partnerships and activations, influencer content, events at our clinics
• Unlimited vacation
• A drive to constantly improve through experimentation , reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
• Asking why, then why again — because accepting “this is just the way it is” is not good enough