Associate Brand Manager Jobs

Benefits: Medical, Vision, Dental, 401K, Life Insurance, Health Savings Account, Costco Membership Reimbursement and 40% off Employee Discount

Here at San Francisco Bay Coffee, our mission is to cultivate unrivaled quality, strong partnerships and sustainable practices by pouring our hearts into every cup. Come join us in making SF Bay Coffee the most loved coffee in the world! About San Francisco Bay Coffee

About San Francisco Bay Coffee

Established in 1979, SF Bay Coffee operates as a family-owned coffee company in its third generation focused on innovation and sustainability. SF Bay Coffee has an international network of over 32,000 farmers and treats all its suppliers as extended members of the family. They offer a variety of coffee products sourced from farms worldwide, including One Cup and a range of bag sizes, all at various roast levels. The brand also sells coffee related merchandise. SF Bay Coffee sells via the following channels: club, regional and national grocery stores, and online. SF Bay Coffee is committed to sustainable and eco-friendly farming and production. The SF Bay Coffee family has maintained a tradition of quality and exceptional service since their inception. They have cemented their reputation as experts in the coffee world by spearheading innovation to create a high quality and affordable coffee product.

Job Summary:

We are seeking an ambitious and proactive Associate Brand Manager to join our growing Marketing team. As an Associate Brand Manager, you will have a key role in developing and implementing short and long-term brand strategies that drive business growth and enhance the brand’s position in the market. The Associate Brand Manager will collaborate with cross functional teams to build brand relevancy, execute/track marketing initiatives, and analyze market trends to identify opportunities for brand expansion.

Key Responsibilities:

Brand Strategy & Marketing Communications:

• Develop briefs and manage digital asset library to contribute to the development of marketing materials, including packaging, product messaging, and sales materials
• Work with the Marketing team to develop annual marketing strategies and product pipelines to meet growth objectives
• Collaborate with internal teams, including R&D, design, and sales, to ensure brand consistency across all consumer touchpoints
• Support the planning and execution of brand events, trade shows, and sponsorships
• Be a brand champion and ambassador to both internal and external audiences
• Help develop and manage brand initiatives including social media, brand websites, packaging, public relations, and events to drive demand

Consumption Data Reporting & Financial Management:

• Analyze sales, market, and consumer data to effectively manage the business; have a strong understanding of category including key drivers, overall competitive framework, brand/product landscape
• Monitor and analyze brand performance metrics, market trends, and consumer feedback to optimize brand strategies and tactics

Qualifications:

• Very hands-on and "can do" attitude
• Must be able to read, interpret and analyze data to provide recommendations and points of view on a wide range of topics. Understanding and experience with syndicated data such as IRI, Nielsen, and SPINS data required
• BA/BS in Business Administration, Marketing, or related field required. MBA preferred
• Program and project management skills, including the ability to work in a fast paced, deadline driven environment and take multiple projects from concept through execution on time and within budget, accompanied by the ability to prioritize projects
• Ability to create strong cross-functional relationships, and work collaboratively with multiple internal and external team members
• Digital marketing experience in e-commerce and website is a plus
• 2+ years of experience in CPG marketing, ideally within brand management
• Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with outside vendors/agencies

Follow all company procedures and policies, especially with respect to Safety, Food Safety, and Good Manufacturing Practices (GMP).

Salary:

$80,000-$100,00 per year

Job Location:

Lincoln, CA (Remote)

Benefits:

Medical, Vision, Dental, 401K, Life Insurance, Health Savings Account, Costco Membership Reimbursement and 40% off Employee Discount

EEO Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.