Brand Manager Jobs

Essential

The Brand Manager leads marketing efforts to grow a segment of our nutrition portfolio. This role will oversee annual marketing strategy, project planning, and product lifecycle to increase omni-channel sales and customer adoption of our core nutrition portfolio. They will lead marketing campaigns and product renovations in partnership with GTM teams. The role will also continuously assess the needs of existing customers and prospects, and identify new growth and expansion opportunities within the core nutrition portfolio.

What you’ll do

• Manage a segment of Ritual’s nutrition portfolio renovations, including expansions, reformulations, and packaging refreshes
• Work cross-functionally to update claims & messaging of current products and rollout across all consumer touchpoints
• Develop a framework and own reporting of omni-channel performance by product category for DTC, Amazon, and retail businesses
• Lead omni-channel marketing strategy and planning for a segment of Ritual's nutrition portfolio
• Collaborate with growth, lifecycle, and wholesale teams to ensure all evergreen assets & initiatives are on brand, have strong messaging, align back to strategic vision, and continually optimize to drive growth
• Lead integrated marketing campaigns with Acquisition, Customer & Channel Leads that drive revenue & sales growth, product NPS, and product retention and LTV, including go to market planning, creative briefing, and campaign execution to deliver against marketing goals
• Identify opportunities to grow specific segments within the portfolio and recommend marketing initiatives to achieve aligned upon goals

Who you are

• Gutsy. You understand that not all decisions can be made solely with numbers, and can blend intuition with data to guide decisions.
• Communicator. You are an exceptional writer that combines observations and quantitative data to create stories that resonate.
• Curious. You are a cultural sponge who is always absorbing the latest trends about our category, competitors, and culture at large
• Strategic thinker. You are a highly-strategic, creatively minded and results oriented marketer with a proven track record in campaign development and product storytelling
• Self-Motivated. You thrive in a fast-paced, dynamic environment that requires an ability to learn and adapt quickly
• Collaborator. You possess exceptional collaboration skills, and abilities to build strong partnerships with cross-functional partners that facilitate team success

What you’ll need

• Deep understanding of DTC businesses, performance marketing, and digital KPIs
• Experience working with omni-channel businesses such as Amazon, Target, and Whole Foods
• Education: BS/BA, preferably in Marketing, Business or Communications field. Equivalent experience also accepted.
• Exceptional writing and presentation skills
• Experience: 4+ years of experience in Brand Management, Product Marketing or Marketing-related field preferably in CPG or VM&S.
• Expertise guiding strategic decisions and gaining buy-in across multidisciplinary teams