Brand Manager Jobs

The Brand Manager will serve as a key team member who will report to the Marketing Director and will be focused on supporting the total Cup Noodles brand while owning and driving several Cup Noodles sub-brands. The Brand Manager will be responsible for assisting in the planning, development and implementation of marketing strategy, communications, innovation, renovation, and management for Cup Noodles sub-brands to exceed stated volume and profit objectives.

Essential Duties and Responsibilities

Business & Financial Acumen

• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions
• Oversees and understands brand budget and levers
• Pulls and analyzes IRI data to garner actionable insights

Strategic Thinking

• Draws connections between facts, ideas and situations and makes strong recommendations
• Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
• With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.

Consumer Insights Advocacy

• Clearly articulates brand equity and positioning relative to consumer and cultural insights
• Applies core marketing frameworks to set brand strategy
• Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities

Innovation & Renovation Development

• Ensures and is accountable for projects to meet deadlines
• Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
• Leads and motivates cross-functional teams through commercialization or NPD process
• Develops winning ideas and knows how to move from insights into product ideas

Initiative & People Leadership

• Motivates cross-functional teams
• Coaches and acts as a resource for junior team member(s)
• Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
• All other duties as assigned
• Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.
• Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.

Qualifications and Requirements

Education/Experience

• Minimum 3-5 years of brand management experience within the CPG industry (food strongly preferred)
• Bachelor's degree required; MBA strongly preferred

Skills/Knowledge/Abilities

• Excellent attention to detail, planning and organizational skills
• Strong interpersonal and communication skills (both verbal and written)
• Strong Microsoft proficiency (Word, Excel and PowerPoint)
• Experience with IRI or Nielsen data pulling, analysis, and forming actionable insights to drive the business and identify gaps and opportunities
• Is self-motivated and uses creative problem-solving skills with an entrepreneurial spirit to resolve business issues/opportunities and thrives in an environment with minimal structure and processes.
• Strong history of acting with accountability and with urgency
• Demonstrated success in building solid working partnerships across functional groups and in managing teams on key projects against established deadlines
• Experience leading innovation commercialization projects from insight to launch
• Experience partnering with FP&A to build and assess product P&Ls
• Exceptional analytical and project management skills
• Experience leading agencies to develop buzz-worthy marketing campaigns

About Us:

It started with the inspiration of the creator of instant noodles, founder Momofuku Ando, in 1958. Since we entered the US in 1970, our flagship brands, Cup Noodles, and Top Ramen have maintained a firm foothold in US pop culture. We invite you to join Team Nissin to support this legacy of innovation and to deliver noodle happiness to consumers, employees, partners, and the community in a meaningful and sustainable way. Let’s evolve how people think about instant ramen as you discover opportunities for professional growth while being part of this $4 billion global company built from a simple block of noodles.

Nissin Foods (USA) Co., Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.