Brand Manager - Pom Wonderful

Company Description

POM Wonderful, the antioxidant superpower, is seeking to add a dynamic Brand Manager ready to flex their marketing super powers. POM is a part of a privately held $5 billion consumer product company and is the #1 supplier of pomegranates in the U.S. Currently celebrating our 20th anniversary, making pomegranates and their health benefits more widely-known. This Brand Manager will help tell this story, by playing an integral role in the development and implementation of marketing plans that drive corporate volume and profitability objectives. Staying abreast of the competitive environment, market trends, and world events that could impact commercial plans. In the role of Brand Manager, flexibility is key; you must be able to adjust plans and strategies according to a variety of changing conditions, including logistical demands and management direction.

We are a dynamic Marketing team, working with senior management to drive strategic initiatives and execute marketing plans that support the fast growth of our diverse businesses. Brand Managers are the link between our sales, finance, vertically integrated operations, and our in-house creative agency teams.

• Use available data sources (including syndicated data) to monitor and report state of business including distribution, brand share, promotional effectiveness, and category trends
• Interface directly with business unit senior management
• Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems
• Drive cross-functional organization, planning, and execution of marketing programs (consumer and trade) to drive profitability objectives
• Manage the brand’s innovation agenda with cross-functional partners to develop and commercialize pomegranate-based products (e.g., beverages, functional products, and other innovation opportunities as needed)
• Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns
• Manage annual consumer media plans for our seasonal fruit products (POM Wonderful pomegranates and POM pomegranate arils) and pomegranate-based functional products, ensuring timely and cost-effective execution of advertising plans
• Develop an in-depth understanding of pomegranate businesses, supporting the strategic direction for our iconic fresh & arils brands and owning major components of the brand planning process and marketing budget

Qualifications

• Excellent project & people management skills and the ability to multi-task in a fast-paced environment
• Delivers results in the entrepreneurial spirit of being bold and nimble, orients toward innovative and efficient outcomes
• Experience in international markets and/or functional ingredient marketing a plus
• Ability to effectively develop marketing creative briefs and articulate creative feedback to develop powerful marketing campaigns
• Desire to work/live in Los Angeles with ability to travel to trade shows and the Central Valley as needed (up to 10%)
• Keen analytical, strategic, and creative problem-solving abilities – utilizing data to identify unique and powerful insights
• Partners and collaborates with others across the organization; demonstrates inclusivity and exemplifies the One Wonderful culture
• Strong communication and presentation skills; ready to present in both formal and informal settings with the use of PowerPoint and other tools
• Prior work experience in food and/or beverage industry or a related field preferred
• 5-7 years of relevant experience and MBA preferred, not required
• Strong innovative mindset with proven track record of commercializing premium food and/or beverage products (in the health and nutrition space a plus)
• Self-driven to achieve goals. High energy level is essential. Strong, dedicated work ethic and not afraid to take a stand

Pay Range: $140,000 - $150,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Opportunities for development and internal mobility
• Companywide problem solving and continuous improvement training
• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos
• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings

POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends and teas. We grow, handpick and juice our own pomegranates to ensure the highest quality.

POM Wonderful is part of The Wonderful Company, a privately held $5 billion company, which also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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