Brand Manager - Justin

Company Description

Come join the #1 domestic luxury wine brand in the country! Highly recognized with both a MICHELIN Star and MICHELIN Green Star for our sustainability practices. At JUSTIN Vineyards & Winery, we combine traditional Old-World methods like hand-harvesting and small-barrel aging in French oak with New World technology.

We are seeking a dynamic Brand Manager to help us tell this story, by playing an integral role in developing and refining the consumer marketing strategy for Lewis Cellars & Landmark Vineyards. This newly created role will work cross-functionally with our creative agency and product development teams, collaborating closely on marketing plan development and implementation as well as all new packaging development for these high growth brands. The manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, Hospitality and the Wonderful Agency as well as with multiple external partners and vendors.

• Build collaborative relationships with Sales, Finance, Operations, Product Development, Hospitality and DTC teams
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.
• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
• Develop and manage marketing budget for Brand.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.

Qualifications

• 3-5 years in brand management role or consumer marketing within CPG; food or beverage experience a plus
• Excellent written and oral communication and presentation skills
• Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).
• Advanced Excel and MS PowerPoint skills required
• MBA degree strongly preferred, BA required
• Excellent project management skills
• Alcohol industry experience or knowledge of the three-tier system is a plus
• Strong cross-functional project management skills, including leading new product development efforts
• Strong analytical skills/attention to detail required
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving

Pay Range: $130,000 - $140,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Companywide problem solving and continuous improvement training
• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.
• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options. In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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