Marketing Analyst Jobs

Job Title -B2B Marketing Analyst (Global Client Brand & Customer 360 Campaigns)

Duration -Fully Remote

Location -6+ Months, 40 hours / week, Extendable depending on budget and performance

Client is seeking an analyst, Global Brand & Customer 360 Campaigns that will assist with the planning, execution, measurement, and optimization of several core campaign programs that makeup our brand portfolio. Brand programs include (but are not limited to) our audience growth strategy for Client+, our streaming platform for B2B content, C-Suite marketing, and our core "what we do” campaign that educates audiences on our core differentiator - our Customer 360 platform that unites all teams - marketing, commerce, service, and IT for a single view of the customer.

Our candidate will work hand in hand with several cross functional teams - content, creative, product marketing, events - to build a world class customer journey that educates through innovative media, digital experiences, and impactful content through each of these programs.

On any given day the candidate will find himself/herself/themselves responsible for the following objectives/focus areas that include (but are not limited to):

Own the end-to-end operations processes to traffic all creative assets (ad units, video, audio, etc.) to ensure timely and accurate launch of media in market. You'll be flexing across the brand portfolio to support different teams' ad trafficking needs as they arise

Project manage the execution of our Client+ media plan and budget in partnership with our agency of record and cross functional team. Partner with our creative and project management teams to ensure creative assets are built timely and to channel specs.

Help to maintain - in partnership with the extended team - an analytics framework to measure program performance through paid media metrics, Google analytics performance data, website conversion, and brand recall. Proactively test, measure, and report on the impact of campaign activities so campaigns are continually optimized.

Partner with our "down funnel” paid digital teams to ensure we have the right handoff of audiences from awareness to consideration

Document campaign bill of materials so the team's brand strategy and supporting content, creative assets can be shared with other teams in the organization

Help identify innovative channels (paid/organic social, brand partnerships, podcasts, online video, as well as the next "big thing”) to build, move, and engage our target audience at the top of the funnel.

In order to be successful in this role, the ideal candidate will be someone who has/is:

Ability to manage multiple initiatives and track record for delivering under tight deadlines

Strong analytical skills to measure campaign performance and identify areas of optimization. Ability to navigate Google Analytics and identify meaningful insights.

Demonstrates a passion for detailed campaign execution

Unafraid to explore new channels and technology to reach our target audience; willingness to fail with a new strategy, and challenge the status quo.

Strong messaging, persona and buying cycle experience.

Strong writing, presentation and communication skills.

Solution oriented mindset, problem solver personality.

A proven track record building strong cross functional relationships in a matrixed environment

Ideally 2-4 years+ experience in B2B marketing, demand generation and campaign development.