Retention Marketing Team Strategist

Noticed is a digital experience and marketing agency that launches and grows the world's best emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and brand second. We are extremely proud to work with revolutionary brands such as Selena Gomez's Rare Beauty, Dermalogica, Liquid Death, Lemon Perfect, and more.

We are an employee and customer-centric agency bringing mission first brand stories to life to benefit the greater good and better people's lives. And we have a TON of fun doing it!

Summary ✏️

As Retention Marketing Team Strategist, your day will be split into two parts: 50% account management and 50% tactical / team support. You will report to a Retention Marketing Team Lead and work with the Director and entire Retention Marketing Team to collaborate on new initiatives and department projects.

We are only accepting applications for candidates in the United States, Canada, and the United Kingdom at this time.

What will I be doing? 👩💻👨💻

• You will work closely with a Retention Marketing Team Lead on strategy, reporting, and client management, as well as a Specialist and be accountable for supervising their deliverables and performance for shared clients.
• Additionally, you'll be responsible for professional development for your assigned team; holding weekly/bi-weekly 1:1s as well as bi-annual performance reviews.
• You'll be responsible for each of your client's email & SMS program's health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations.
• Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness. You will work closely with a Retention Marketing Specialist and be accountable for supervising their deliverables and performance for shared clients. You will lead client calls on a bi-weekly basis and be responsible for speaking to strategy with key stakeholders.
• What you'll be responsible for within the Account Management section of the role:
  • You'll be overseeing the strategy, performance, and ongoing optimizations for multiple clients in the beauty, wellness, fashion, and lifestyle industries. This includes strategies for email, SMS, loyalty programs, pop-ups, etc.
  • You'll be responsible for each of your client's email & SMS program's health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations.
  • Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness. You will work closely with a Retention Marketing Specialist and be accountable for supervising their deliverables and performance for shared clients. You will lead client calls on a bi-weekly basis and be responsible for speaking to strategy with key stakeholders.
  • You will work closely with a Retention Marketing Team Lead on strategy, reporting, and client management, as well as a Specialist and be accountable for supervising their deliverables and performance for shared clients.
  • On a monthly & quarterly basis, you will provide robust reporting to clients that analyze program performance, provide thorough key takeaways and actionable insights that inform the strategic roadmap and future recommendations. You will build a strategic roadmap for your assigned clients that encompasses well-thought-out strategies and optimizations that drive revenue growth for our client's programs.
• What you'll be responsible for within the Tactical / Team Support section of the role:
  • You'll be responsible for leading Weekly Account Review (WAR) meetings to review opportunities or areas of support for your assigned clients while ensuring day-to-day and initiative production remains in a proactive state.
  • You'll be a resource for your team on all things retention strategy; the ideal fit would be someone who can be hands-on, getting into the nitty-gritty of client strategy deliverables and supporting junior team members on their paths to growth in the department.
  • You will be responsible and accountable for handling client escalations regarding scope, contractual obligations, team dynamics, upsells, terminations, churns, etc.
  • Additionally, you'll be responsible for professional development for your assigned team; holding weekly/bi-weekly 1:1s as well as bi-annual performance reviews.
  • You'll provide timely feedback to the Retention Team Leads and Director on team performance and areas for improvement.
• You will be responsible and accountable for handling client escalations regarding scope, contractual obligations, team dynamics, upsells, terminations, churns, etc.
• You'll be overseeing the strategy, performance, and ongoing optimizations for multiple clients in the beauty, wellness, fashion, and lifestyle industries. This includes strategies for email, SMS, loyalty programs, pop-ups, etc.
• You'll be responsible for leading Weekly Account Review (WAR) meetings to review opportunities or areas of support for your assigned clients while ensuring day-to-day and initiative production remains in a proactive state.
• You'll provide timely feedback to the Retention Team Leads and Director on team performance and areas for improvement.
• You'll be a resource for your team on all things retention strategy; the ideal fit would be someone who can be hands-on, getting into the nitty-gritty of client strategy deliverables and supporting junior team members on their paths to growth in the department.
• On a monthly & quarterly basis, you will provide robust reporting to clients that analyze program performance, provide thorough key takeaways and actionable insights that inform the strategic roadmap and future recommendations. You will build a strategic roadmap for your assigned clients that encompasses well-thought-out strategies and optimizations that drive revenue growth for our client's programs.

What do I need? 🤓

• 4+ years of experience in retention marketing (email, SMS, loyalty programs, etc.). Your current or previous role would have consisted primarily of "email, retention, CRM, or loyalty marketing."
• Strong organizational skills and the ability to manage several projects at one time.
• Knowledge of triggered email campaigns, how behaviors on-site impact them, and the overall technical aspects of eCommerce email programs.
• Advanced ESP knowledge and can adapt quickly to new ESPs (we work exclusively on Klaviyo, so experience with it is a major plus!). Can easily navigate the ESP and troubleshoot, research, and resolve issues with data, workflows, segments, etc.
• Proficient understanding of email analytics and pulling insights from those analytics.
• Prior agency experience managing multiple clients.
• Prior experience managing and/or mentoring a team.

Who Are We Looking For? 👀

• You understand the importance of thinking creatively and logically when it comes to problem-solving, troubleshooting, project management, and strategizing.
• Macro or big picture; you can zoom out and identify threads, trends, and common pain points that will achieve incremental growth upon solution
• You are not only comfortable but excel when it comes to speaking to clients, presentations, real-time collaboration, flexibility, thinking on your feet, and leading complex and/or difficult conversations.
• You are able to view a client's program & opportunities through multiple different lenses:
  • Macro or big picture; you can zoom out and identify threads, trends, and common pain points that will achieve incremental growth upon solution
  • Micro or granular; you understand and can implement the building blocks and smaller stepping stones that will push the program toward incremental growth
• You're passionate about developing creative retention marketing and customer journey strategies.
• You are a proactive self-starter who takes initiative and wants to inspire others through empathy, kindness, and leadership
• You want to take your clients' programs to the next level by implementing customized and data-driven solutions that extend beyond standard best practices.
• Micro or granular; you understand and can implement the building blocks and smaller stepping stones that will push the program toward incremental growth

Please note even if you do not match 100% of these requirements - we still encourage you to apply! Each and every application will be reviewed by a member of our team 🙂

Perks 😍

• Fully remote
• 10 Company Holidays
• Half-Day Friday's - Year-Round!
• $250 Quarterly Wellness Stipend
• 12 weeks 100% paid parental leave
• Health, Dental, and Vision Insurance (we contribute to employee premiums)
• Retirement plan with 4% match
• 23 Days PTO
• $500 to set up your workspace

What happens after I apply? 🤔

Equal employment opportunity

We are an equal opportunity employer and foster an inclusive environment. We welcome people from diverse backgrounds and perspectives to apply to our positions. This is something we're serious about- we are constantly striving to listen better and be better.