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Company | Taskrabbit |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-09-04 |
Posted at | 8 months ago |
Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.
- Lead The Future Together. We value entrepreneurship and are inspired by action
- Be A Better Neighbor. We build a diverse and sustainable community and encourage all voices.
- The Values.
- DataBird journal’s “Best Places” Best Companies for Diversity, #1 2019 and 2020
- The perks. Taskrabbit offers employer-paid health insurance, 401k match with immediate vesting, generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more.
- The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
- Taskrabbit is a remote-first company across the US and EU. We value flexibility and choice but also stay committed to regular in-person connection.
- Care Deeply. We take time to be present and partner with our team and communities.
- Level Up. We navigate through ambiguity and go the extra mile.
- The diverse culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average
- DataBird journal’s “ Best Places” Best Companies for Women, #4 2019 and #1 2020
- 5 time Best Places to Work in 2022 by BuiltIn. Including Best Companies in SF, Best Mid-Sized Companies, and Best Benefits
- Partner with the larger Marketing and Design teams to develop compelling and consistent messaging.
- Accountable for marketable list health management; ensure compliance with data protection regulations.
- Conduct data-driven analysis to identify trends and opportunities, making use of key metrics to improve the CRM program
- Responsible for campaign execution including building of audiences, links, segmentation, and content.
- Develop and provide segmentation insights to further refine and improve communication to customers.
- Responsible for monitoring key funnel business targets for email and push channels and acting swiftly upon new areas of opportunity and risk.
- Utilize Segment to create and manage audience segments, personalization strategies, and improving overall customer experiences.
- Lead end-to-end channel management, including defining channel goals, messaging, KPIs, timelines and business results.
- Partner with acquisition and web teams to build email acquisition plans to grow our email list and maintain optimal engagement metrics.
- Increase visibility and understanding of CRM channels and customer metrics from engagement to LTV.
- Develop and implement a CRM lifecycle strategy to increase engagement for both clients and Taskers through email and push notifications and additional channels as they come online.
- Refine & optimize a referral program that maximizes reach and new user acquisition.
- Proficient in using Segment or similar Customer Data Platform (CDP) for integrating and managing customer data across multiple sources.
- Excellent understanding of digital marketing concepts, strategies, and best practices.
- Analytical mindset and creative thinker to strategize and execute on A/B tests within campaigns.
- Demonstrable experience in data analysis: ability to use metrics to drive business decisions, experience with Looker preferred.
- Excellent project management skills.
- Proven experience in a CRM role for 5+ years, ideally within a dual-sided marketplace or similar environment.
- SQL and HTML experience a plus
- Highly proficient in Google Sheets and/or Excel (pivot tables, graphs, formulas, etc.).
- Great communication skills. You are capable of translating your data-driven insights into actionable recommendations.
- Experience with referral and loyalty programs
- Excellent time-management skills and attention to detail
- Comfortable working cross-functionally with Product, Design, Operations and Engineering.
- Deep knowledge of CRM tools for their use in customer acquisition, engagement, and retention, preference for experience with Iterable.
- Bachelor’s degree in Marketing, Business, or related field.
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