Marketing Data Analyst And Reporting Specialist

Marketing Data Analyst and Reporting Specialist

Our world-renowned healthcare client is seeking a Marketing Data Analyst and Reporting Specialist to join their team. This is an exciting role that helps drive strategy across marketing, sales, and finance.

This person will be responsible for building the data backend to aggregate information across the organization into a single source. This information will be used to inform marketing spending and strategy decisions.

This person will partner cross-functionally with the consumer office, finance, operations, product, technology, account management, and legal & compliance to collaborate and contribute to the execution of high-visibility marketing programs.

Responsibilities

• Monthly revisions across audience segmentation, budget planning, lead forecasts, channel mix, and ROI expectations
• Bi-weekly reports for senior executives to optimize strategic and investment decisions
• Present findings and recommendations to the business to directly influence marketing strategy and spending
• Build a reporting system pulling disparate data from marketing, sales, and finance
• Understand complex data sets and stakeholder needs to determine the structure and formatting of data for a new reporting system and respective report outs
• Identify opportunities and advocate for improved tagging and tracking across owned and paid channels
• Review data quality and accuracy daily
• Create automation solutions associated with reformatting existing data to fit the new reporting system
• Create weekly reports for stakeholders to yield actionable insights

Qualifications:

• Expert-level Excel skills
• Ability to work in a matrixed environment
• Bachelor's Degree or higher
• 4 years of building reports and visualizations in Excel
• Ability to work in Central Time Zone hours
• Ability to work cross-functionally and manage stakeholder expectations
• Project management skills

Details

• Location- Remote/WFH role focused in Central Time
• Contract role slated to last through this year with the high potential to extend or convert to FTE
• Pay- $32-$37/hr