Sr. Performance Marketing Specialist

Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.

The Senior Performance Marketing Specialist will be responsible for all aspects of media management and optimization on selected accounts, acting as a day-to-day media contact and providing strategic recommendations specific to client KPIs. This position works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success.

The ideal candidate will have a deep understanding of paid search and paid social and the execution and measurement of multi-channel digital marketing campaigns. Strong project management and communication skills are essential in this role.

This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance.

Please note: We are currently unable to hire employees located in California and New York.

What you'll do:

• Report on campaign performance and provide detailed insights and strategic recommendations for performance improvement.
• Clearly communicate performance to clients with varying levels of digital marketing experience.
• Manage paid media campaigns including Search, Social, Display, and Video.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams.
• Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.

Key Responsibilities:

• Provide strategic, full-funnel recommendations & testing plansbased on clients’ business objectives
• Use reporting, analytics, and trend tools on a daily basis to keep a pulse on performance and optimization opportunities, providing related insightsand recommendations
• Communicate with clients in relation to paid media management, performance, optimizations & opportunities
• Plan, forecast, build and optimize digital media campaigns
• Assist in training & development of junior team members
• Manage media vendor representative communications, partnership, & expectations, as relevant
• Manage implementation of required console tracking tags via GTM, Tealium or other client-selected platform
• Independently manage & prioritize day-to-day tasks and client deliverables
• Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans
• Manage, monitor & communicate pacing and performance for selected clients

Skills, Knowledge, and Expertise:

• Experience in budget management and campaign planning, building, and activation (Search, Social, Display, Video, etc.)
• Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
• 1+ years of experience in budget management, reporting & analytics
• Experience with tagging platforms and implementation (Google Tag Manager, Tealium etc.)
• 2+ years of agency/in-house performance marketing experience
• 2+ years of full-time experience working in ad consoles such as Google Ads, Meta, etc. Paid search and paid social experience is required.
• Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations