Marketing Coordinator, Ecommerce/Crm Role #3472

iTalent is seeking a Marketing Coordinator, eCommerce Site + App to join our emerging Retail Practice group. This role is 100% remote. This is an exciting role and the individual selected will help our leading retail client reach their strategic initiatives.

This person would also interact closely with our iTalent Retail Practice Directors as well as senior leaders in our retail clients organization.

Responsibilities:

App, Site, & Blog Content Management:

• Help align app content message launches with other channel launch times.
• Provide creative feedback based on key learnings.
• Collaborate with CA marketing, Red Tab, email and demand generation teams to ensure messaging is consistent across channels.
• Ensure additional app assets are built out in alignment with other channel messaging.
• Partner closely with Creative and CA regional team to ensure timely and accurate handoff of all assets / toolkits.
• Assess Global and Regional Digital Marketing app assets and work with briefing team to ensure app, site, and blog content is accurately briefed in.

App, Site, & Blog Execution:

• Act as key liaison in owning the full flawless execution of all US/ CA mobile app, site, and blog content launches and takedowns - inclusive of promos, app-exclusive launches, etc. across the app and website through Branding Brand CMS.
• Conduct frequent analysis on app content performance across the mobile app and website. Collect data and insights from Amplitude, Tableau and Omniture to share with the broader team on a weekly and monthly basis daily during the holiday season.
• Ongoing QA and optimization of the regional apps (CA + US).
• This includes building modules, scheduling and QA
• Collect data and insights from Omniture to share with broader team on weekly + monthly basis daily during holiday season.
• Upload all copy and design assets from handed off toolkits into the CMS (discovery feed, scrolling editorial content, evergreen content, Site assets, PLP assets, Rich PDP assets, Blog assets).
• Possess deep understanding of content management system tool to mitigate risks within platform.
• Conduct frequent site analysis and ongoing QA and optimizations.
• Send translation work to our translation partners for marketing launches.
• Naming/tagging of all assets in Branding Brand CMS tool for tracking.
• Contribute to the development (and optimization) of internal process for communication and partnership with cross-functional teams.
• Engage with technical teams when needed.
• Attend weekly production meetings to keep open and ongoing communication with web operations team to ensure flawless site execution and understanding of launch dates.

Required qualifications and skills

● General knowledge of best-in class eCommerce business and marketplace knowledge

● 1-2 years of experience and/or internship in digital marketing and/or ecommerce

● High level of skill with communicating in a globally matrixed organization

● Creative sensibility and aesthetic, supported by ability to implement complex projects

● Excellent prioritization and problem-solving abilities

● Must possess a proven ability to drive execution

● Extremely strong communication skills

● Self-motivated with ability to work in ambiguity and still drive forward

● Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset

● Experience preparing and presenting to internal and external stakeholders

● Ability to convert observations and data insights into actions

Education

● Bachelor’s degree in a related field of study (Communication, Marketing, Business, etc.).

Company description

About iTalent Digital:

We are part of a new generation of consulting and software development company that blends diversity, innovation, and integrity with real business results. Our structure rejects any strong hierarchy, empowering us to deliver excellent results. We are a woman- and minority-led firm. Every day, we challenge ourselves to be considerate, fair and to re-think what great outcomes mean for our customers. This permeates down to how we approach every interaction, on every project, for every client. You’ll thrive here if you are a dynamic self-starter, a difference-maker or someone who wants to deliver great results, without constraints.

The iTalent Digital Experience:

Joining us means you’ll be part of our global community, you have a say about your own career journey, and you’ll get a chance to give back to causes that matter. You will experience working with Fortune 500 companies and high-performance teams across numerous industries.

iTalent Digital offers our employees excellent benefits such as medical, dental, vision, life insurance, paid holidays, 401K + matching, networking & career learning and development programs. We are growing and we want to see you grow!

Visit https://www.italentdigital.com/careers to learn more about what working at iTalent can mean for you.