Performance Marketing Manager Jobs

Beekman 1802 is hiring a fully-remote Performance Marketing Manager/Sr Manager to strategize and execute our paid campaigns across all platforms, in partnership with agency and internal stakeholders.

Beekman 1802 is the world's biggest goat milk skincare company, making products that are Clinically Kind For Sensitive Skin. That's our unique approach to skincare that's clinically tested, scientifically proven, and made for sensitive skin (and sensitive people). We believe that an inclusive and equitable environment is the right way to operate a business, and we're proud to be an equal opportunity employer of all qualified people.

Requirements:

• Previous Shopify experience required
• CPG or beauty experience not required but is a plus
• 3-6 years experience helping manage the conversion funnel (from strategy to execution) with demonstrated experience improving conversion rate, CAC, aMER, and overall revenue
• Passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
• Basic A/B testing experience; focused on developing, structuring, optimizing, analyzing, and reporting on tests

Responsibilities:

• Manage end-to-end ad funnel from creative to media placement to landing page building, testing & optimization
• Lead day-to-day operations of $5M+ paid campaigns across multiple platforms (including but not limited to Meta, Google, Pinterest, TikTok, CTV, Display, Paid Influencer, Affiliates) with support of expert agencies
• Develop A/B testing roadmap to improve main KPIs across all campaigns
• Support SEO efforts in conjunction with Site lead
• Optimize paid conversion rate (CRO) across D2C site & app
• Report out weekly and monthly performance to the Digital Team to analyze cross-platform performance and hit ecommerce goals
• Partner with Creative, Merchandizing, Site Development, Customer Service, and Lifecycle Marketing to build sustainable new customer acquisition engine for Beekman 1802 to deliver new customers