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Growth Marketing Associate Jobs

Company

The Free Spirits Company

Address United States
Employment type FULL_TIME
Salary
Expires 2023-07-21
Posted at 10 months ago
Job Description

Growth Marketing Associate, Remote

Join The Free Spirits Company to lead the NA revolution:

The Free Spirits Company is a fast-growing innovator in the wildly growing, ever-evolving "No & Low Alcohol" category. We’ve built a team of some of the industry's most accomplished, capable, and fun people.We’re looking for a dynamic and growth-oriented marketer to join our team as a Growth Marketing Associate. Together, we're a group of insiders, outsiders, thinkers, and doers on a mission to shake up the alcohol industry and give cocktail lovers around the world more exciting choices when 'drinking'.


Employment Objective:

To drive scalable growth through various digital marketing channels.


RESPONSIBILITIES:

  • Collaborate with marketing, analytics, and product teams to align campaigns and support business objectives.
  • Collaborate internally to develop compelling ad creatives, messaging, and landing pages.
  • Stay updated with industry trends, emerging technologies, and best practices in growth marketing.
  • Continuously monitor campaign performance, analyze data, and optimize strategies for superior results and growth opportunities.
  • Allocate and plan the marketing budget, monitoring spending efficiency in collaboration with the Head of Digital and finance team.
  • Drive targeted traffic, boost conversions, and achieve key performance indicators (KPIs) such as CAC, AOV, ROAS.
  • Track and report campaign performance, providing valuable insights and actionable data.
  • Conduct A/B testing and experiments to enhance performance and uncover improvements.
  • Create and manage initiatives to acquire and retain new customers.
  • Refine and expand campaign strategies through research and analysis.
  • Manage and optimize paid social (Facebook, Instagram, TikTok, Pinterest), paid search (Google Ads, Microsoft Advertising), and marketplace (Amazon, Walmart) campaigns.


QUALIFICATIONS, EXPERIENCE AND SKILLS:

  • Excellent communication and collaboration skills within cross-functional teams.
  • Familiarity with SEO best practices, keyword research, and landing page optimization.
  • Deep knowledge of Facebook and/or TikTok.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Minimum of three years experience at a similar, fast-growing company.
  • Strong knowledge of digital advertising platforms like Facebook Ads Manager and Google Ads.
  • Detail-oriented with strong quantitative and qualitative skills.
  • Proven success in optimizing campaigns and developing high-conversion funnels.
  • Up-to-date knowledge of industry trends, digital marketing strategies, and emerging technologies.
  • Ability to handle multiple projects simultaneously and distill complex information into simple answers.
  • Self-driven, results oriented; thrives in a dynamic, fast-paced environment


Applicants are expected to have current work authorization in the country that the role is located.