Marketing Science Analyst Jobs

Overview:

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!

Responsibilities:

The Marketing Science Analyst is responsible for insights, optimization, experimental design & testing, measuring results, and recommendations within lower/mid funnel tactics, including digital and direct marketing tactics. This role also includes a focus on identifying and leveraging AI/ML models to further improve tactic results.

• Works closely with business partners to define tactic goals and objectives
• Identifies opportunities for increasing efficiency and consistency within work processes.
• Remains current on industry trends and brings forward opportunities for innovation.
• Utilize analytical and quantitative skills by using data and metrics to test theories, confirm assumptions, generate insights/recommendations, and measure success
• Leverages data to derive insights and inform marketing tactic execution
• Compiles, prepares, and translates complex data into concise reports and dashboards that provide insights and informs next-step actions.

Preferred Experience:

Digital Search (SEO/SEM). Experience with analytics and reporting, also a thorough understanding (not building) of machine learning models.

• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS, but including other platforms as well (such as Hadoop or DB2)
• Experience conducting assessments of lower/mid funnel marketing performance
• Ability to work effectively, both individually and as a member of a project team
• Ability to collaborate across departments, build relationships and present to a variety of audiences at all levels of the organization
• Ability to extract, manipulate and analyze large and complex sets of data to provide business insights across a broad range of needs and target audiences
• Experience producing reports and dashboards using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, QlikView, etc.).
• Working knowledge of machine learning models and other statistical techniques
• Proficiency in SQL, Python, R, or SAS, or ability to readily acquire proficiency based on experience with comparable programming/querying languages

**Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B Visa) for this opportunity. **

REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

For Colorado and Washington state candidates (potential geographic difference may apply):

Salary Range: $85,460 - $150,700

Potential yearly incentive pay up to 10% of base salary may be available

For California, New York, and Connecticut state candidates (potential geographic difference apply):

Potential salary range: $85,460-$171,250

Potential yearly incentive pay up to 10% of base salary may be available.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Competitive Benefits include:

• Annual Merit Increases
• Health Initiatives
• Dental/Vision plans
• Health Insurance
• Life Insurance
• 401k Plan
• Paid Time Off
• Tuition Reimbursement

For more details visit our benefits summary page.