Marketing Manager I, Crm

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Our marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for managing CRM programs to engage with Instacart customers. We’re looking for a talented Engagement Marketing Manager, CRM to join us to work directly with leadership and key stakeholders across creative, product, engineering, data science, and marketing partner teams, and will be making a big impact on overarching company goals. Join us!

About The Job

• Create and monitor complex journeys, triggers and automations with static and dynamic content
• Develop a rigorous incentive and content testing agenda across CRM campaigns.
• Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys
• Manage CRM campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis.
• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.
• Lead conceptualizing, creating and managing revenue driving and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.

About You

• Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences.
• Passion for data-driven marketing and building programs that drive incremental results
• Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail
• 3-4 years of hands-on experience executing CRM programs from conception through analysis
• Fluency in HTML/CSS to debug emails ahead of each send
• Excellent analytical and quantitative skills; SQL a plus
• Experience leveraging a complex marketing automation/CRM system like ExactTarget, Braze or Responsys
• Team player and strong communicator
• Experience in the on-demand economy a bonus
• Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$113,000—$125,000 USD

WA

$108,000—$120,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$104,000—$115,000 USD

All other states

$94,000—$104,000 USD

Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.