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Digital Marketing Director - B2B Client Management Exp.
Company | Healthtalentpro |
Address | Bohemia, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Marketing Services |
Expires | 2023-07-02 |
Posted at | 10 months ago |
What You Will Be Doing
- Experience writing clients proposals
- Research skills, including methodology development and ability to make recommendations of research findings
- Strong skills to manage & spend effectively to drive high growth in all areas of the digital marketing funnel.
- Experience with platforms and tools such as Moz, Yext, Google Analytics, Google Ads, etc.
- Strategic thinker with strong passion for digital campaign management, reporting and optimization.
- Experience with brand positioning, audience research and insight development, digital marketing, and channel strategies, and omnichannel marketing
- Strong people development skills with a passion to hire, nurture and develop supporting talent.
- Highly collaborative and able to lead cross functional teams with outstanding written and oral communication skills, in particular, managing team members.
- Track record of identifying and testing emerging marketing channels.
- Impressive Track record in digital marketing management. Expertise in all core functions in digital marketing: Display, Lead Gen, SEO, social, content marketing.
- Proven oral and written communication skills with the ability to present complex information to varying audiences throughout the organization.
- Uploading and scheduling posts to all social media accounts, including Instagram, Facebook, TikTok and Pinterest
- Plan audio podcast content on social platforms and audio platforms
- Setup, Test and Analyze ad campaigns across all social platforms
- Use analysis to determine ROI for each Social Media Platform
- Revenue-Based Analysis: (15%)
- Developing themes and large concepts for social media platforms (including TikTok, Instagram, Facebook & Pinterest)
- Engaging on comments from followers with responses and reactions
- Analyzing data from Social Media posts to determine effectiveness and engagement
- Writing clever and engaging captions for each post
- Strategizing the boards, posting hours, content.
- Taking photos or videos of products to be used on Social Media
- Designing Stories for our Instagram and Facebook platforms
- Edit video content
- Designing the layout for Social Media Platforms
- Work with our artists to create graphics for our Instagram and Facebook platforms (we have graphic artists on staff)
- Research upcoming platforms and platform updates to determine how we can adjust and increase engagement
- Leadership/Collaboration: (20%)
- Responsible for leading a department, overseeing others, and taking the lead on all social media projects.
- Leading constructive solution research for problems that arise; Try to find a solution first, then share those findings with the team.
- Strategize the best themes to market our brand effectively and connect with consumers
- Collaborate on assignments with team members, especially in the conceptual stages of a project.
- Strategize ways to improve engagement on social media platforms
- Research trends in our industry and on all social media platforms to ensure we are posting relevant and engaging content
- Including methodology development and ability to make recommendations of research findings
- Ability to work independently and autonomously
- Strong written and verbal English skills
- Ability to collaborate with others as well as to multitask and prioritize
- 5+ years experiencing managing B2B clients, working with social media platforms in a professional setting.
- Strong copywriting skills
- Strong editing skills
- Strong research and strategy skills and ability
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