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Digital Marketing Director - B2B Client Management Exp.

Company

Healthtalentpro

Address Bohemia, NY, United States
Employment type FULL_TIME
Salary
Category Marketing Services
Expires 2023-07-02
Posted at 10 months ago
Job Description
What You Will Be Doing


SEO/Google


  • Experience writing clients proposals
  • Research skills, including methodology development and ability to make recommendations of research findings
  • Strong skills to manage & spend effectively to drive high growth in all areas of the digital marketing funnel.
  • Experience with platforms and tools such as Moz, Yext, Google Analytics, Google Ads, etc.
  • Strategic thinker with strong passion for digital campaign management, reporting and optimization.
  • Experience with brand positioning, audience research and insight development, digital marketing, and channel strategies, and omnichannel marketing
  • Strong people development skills with a passion to hire, nurture and develop supporting talent.
  • Highly collaborative and able to lead cross functional teams with outstanding written and oral communication skills, in particular, managing team members.
  • Track record of identifying and testing emerging marketing channels.
  • Impressive Track record in digital marketing management. Expertise in all core functions in digital marketing: Display, Lead Gen, SEO, social, content marketing.
  • Proven oral and written communication skills with the ability to present complex information to varying audiences throughout the organization.
Social Media Content: (50%)


  • Uploading and scheduling posts to all social media accounts, including Instagram, Facebook, TikTok and Pinterest
  • Plan audio podcast content on social platforms and audio platforms
  • Setup, Test and Analyze ad campaigns across all social platforms
  • Use analysis to determine ROI for each Social Media Platform
  • Revenue-Based Analysis: (15%)
  • Developing themes and large concepts for social media platforms (including TikTok, Instagram, Facebook & Pinterest)
  • Engaging on comments from followers with responses and reactions
  • Analyzing data from Social Media posts to determine effectiveness and engagement
  • Writing clever and engaging captions for each post
  • Strategizing the boards, posting hours, content.
  • Taking photos or videos of products to be used on Social Media
  • Designing Stories for our Instagram and Facebook platforms
  • Edit video content
  • Designing the layout for Social Media Platforms
  • Work with our artists to create graphics for our Instagram and Facebook platforms (we have graphic artists on staff)
Research/Strategy: (15%)


  • Research upcoming platforms and platform updates to determine how we can adjust and increase engagement
  • Leadership/Collaboration: (20%)
  • Responsible for leading a department, overseeing others, and taking the lead on all social media projects.
  • Leading constructive solution research for problems that arise; Try to find a solution first, then share those findings with the team.
  • Strategize the best themes to market our brand effectively and connect with consumers
  • Collaborate on assignments with team members, especially in the conceptual stages of a project.
  • Strategize ways to improve engagement on social media platforms
  • Research trends in our industry and on all social media platforms to ensure we are posting relevant and engaging content
Experience you will need:


  • Including methodology development and ability to make recommendations of research findings
  • Ability to work independently and autonomously
  • Strong written and verbal English skills
  • Ability to collaborate with others as well as to multitask and prioritize
  • 5+ years experiencing managing B2B clients, working with social media platforms in a professional setting.
  • Strong copywriting skills
  • Strong editing skills
  • Strong research and strategy skills and ability