Digital Marketing Director Jobs

About L.E.K. Consulting

L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and generate greater shareholder returns. The firm advises and supports global companies that are leaders in their indus tries — including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded more than 35 years ago, L.E.K. employs more than 2,200 professionals across the Americas, Asia-Pacific and Europe.  For more information, go to  www.lek.com

Overview Of The Digital Marketing Director

The Digital Marketing Director is responsible for planning, developing, managing and implementing the overall digital marketing strategy across all digital properties/marketing technologies (except for CRM) at L.E.K. Consulting. The Director will have primary responsibility for driving constant improvement of our global website, as well as managing the web agency relationship, SEO agency relationship, paid media and social media strategy and execution, analytics tracking and reporting, and monitoring brand standards and usage. The successful candidate has experience managing a website content management system (CMS); has an eye for user experience and design best practices; demonstrates technical web knowledge and expertise; and is an innovative and detail-oriented individual with project management skills. The Digital Marketing Director is based in the firm’s Boston office and reports to L.E.K.’s Head of U.S. Marketing. 

Responsibilities

• Collaborate with marketing managers on optimizing digital marketing campaign rollouts following best practices within the industry
• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and client touch points
• Responsible for managing, guiding, training digital marketing team members
• Identify trends and insights to inform new and creative growth strategies
• Manage L.E.K.’s global corporate website and microsites via the CMS, including making proactive recommendations to continuously optimize the user experience and online marketing performance
• Lead internal team to plan social media strategy and social media advertising campaigns
• Collaborate with agencies and other vendor partners to enhance L.E.K.’s digital offerings
• Evaluate emerging technologies, including marketing automation, social media, sales enablement, and stay up-to-date with the latest trends and best practices in online marketing and measurement
• Collaborate with senior leadership of the marketing team and the firm to communicate and advocate for best practices and strategies that align with marketing goals
• Plan, execute and measure experiments and conversion tests on digital properties
• Plan, manage and implement all digital marketing initiatives, including website enhancements, SEO/SEM strategies and tactics, and all social media programs
• Partner with regional and sector marketers to develop and execute campaigns across digital marketing channels, performing in accordance with industry best practices
• Develop strategy for, and oversee paid digital media programs
• Lead internal teams to create landing pages and optimize user experience
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Maintain a website road map as a framework to field and prioritize global website change requests

Desired Skills And Experience

• Expertise in marketing automation; Pardot experience a plus
• Experience using project management software a plus
• Experience leveraging integrated marketing automation/CRM for optimal marketing use and performance
• Experience using Google Analytics and other web analytics tools
• Experience managing a global, multi-language B2B website via CMS, including preference for experience using Drupal and WordPress
• Working knowledge of Illustrator, Photoshop and InDesign a plus
• Excellent project management and communication skills, including managing multiple priorities and deadlines
• Working knowledge of HTML and CSS development and constraints
• Working knowledge of CRM technologies; Salesforce experience a plus
• Experience developing strategies for and executing campaign across digital marketing channels, performing in accordance with industry best practices
• Understanding of best practice brand management, and an eye for detail and compliance
• Experience with other online marketing initiatives such as SEO, paid search advertising, A/B testing, multivariate experiments and website personalization
• Ten years plus proven experience in digital marketing and working in a fast-paced marketing environment, in an agency, B2B or professional services organization
• Familiarity with digital and social network management and analytics tools, and ability to stay current on new web technologies and trends
• Strong analytical skills and data-driven thinking
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proficiency in the MS Office Suite, especially Excel and PowerPoint
• Bachelor’s or Master’s degree required. Web technology certifications a plus.

For more information and to apply, go to https://www.lek.com/join-lek/apply/apply-now

• In other locations, competitive pay is commensurate with the role and geography.
• Candidates responding to this posting must currently possess eligibility to work in the United States.
• In New York City the base salary is between $130,000 - $180,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits.
• L.E.K. Consulting has a hybrid work model in place for our U.S. offices.
• L.E.K. Consulting offers a competitive compensation and benefits package.
• L.E.K. Consulting is an Equal Opportunity Employer.