Director, Ecommerce & Digital Marketing

WHO WE ARE:

The Foundrae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.

The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.

WHO WE ARE LOOKING FOR: Director, e-Commerce and Digital Marketing

Position Scope:

The Director, eCommerce and Digital Marketing will report into the President and be responsible for the ongoing evolution of the Foundrae ecommerce business. Responsibilities will include site experience, digital marketing, content, analytics, operations, third party channel management, ad hoc initiatives as well as managing the ecommerce roadmap. The Director will need to maximize the client experience throughout the entire shopping journey from brand discovery, through product selection, checkout, fulfillment, and post purchase.

This individual will be responsible for managing and monitoring the company's eCommerce operations by driving optimization and development of the website. Other priorities will include translating the overarching content strategy onto the site and developing commercially focused and conversion-minded campaigns for paid media platforms while working closely with Creative and Merchandising teams. It is crucial that this individual be able to think and plan strategically for the longer term, operationally deliver pragmatic solutions in the short term, and act as an enthusiastic business partner.

RESPONSIBILITIES:

Strategy and Performance

• Create an email strategy that focuses on a clear customer engagement and retention strategy
• Oversee and monitor spend for paid media initiatives in collaboration with agency partner.
• Work with SEO agency on the following:
• Ensure copy and meta data are fully optimized.
• Keyword search, site analysis/audits, link building, and keyword expansion.
• Develop the eCommerce strategy to achieve company objectives.
• Expand website personalization efforts with strategic segmentation analysis and insights.
• Provide on-going strategic insights and recommendation of new marketplace channels with growth plans.
• Analyze consumer behavior; research competitors and market trends as well as previous period performance and market conditions to help drive new strategies that consistently exceed internal targets.
• Drill down into marketing channels and site performance metrics to uncover actionable insights.
• Proactively identify and recommend brand appropriate strategic opportunities that will enhance the customer experience and drive overall demand – monitor and track results.
• Drive strategy, management, forecasts for both short- and long-term objectives
• Track/ report on overall performance metrics and KPIs.
• Establish and provide daily, weekly, and monthly sales reports.
• Site optimizations; including copy, meta descriptions, product tagging, etc.

Leadership

• Mentor and train team members on ecommerce best practices and operational efficiencies
• Oversee external 3rd party vendors (i.e. offshore e-commerce developers and agencies)
• Manage Shopify backend and oversee the below:
• Online product launches
• Identify gaps in knowledge and ensure training on best practices.
• Website navigation, including collections, products, merchandised landing pages, content, and site map.
• Ensure the future roadmap with the capability to grow eCommerce for the brand is in place and manage the timeline.
• Establish and standardize best practices and processes.
• Will manage a minimum of one direct report – Manager, eCommerce.
• Site merchandising updates, including correcting product descriptions or placement, new item posting and out of stock item removal.
• Promotions
• Oversee the e- Commerce Manager on day-to-day operations of the business.

Requirements:

• Strong ability to work independently and handle multiple projects simultaneously.
• Experience leading and collaborating with external agencies.
• Ability to work with creative teams/leaders.
• Self-starter with entrepreneurial mindset
• Ability to work cross-functionally with different teams.
• Minimum of 7+ years’ previous experience in eCommerce preferably with a jewelry or luxury brand background.
• Proficient in Shopify, Google Analytics and or other analytics software
• Demonstrated past experience in digital marketing and eCommerce.
• Outstanding communication skills
• Bachelor’s degree in marketing, business, or similar field
• Excellent written and verbal communication skills.

The appointed candidate will be offered an annual salary between $145,000 - $160,000 plus the opportunity for a bonus, a comprehensive benefits package including: medical, short and long-term disability, various paid time off programs, employee discount/perks and retirement plan.