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Director, Digital Marketing Jobs
Company | Casper |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Manufacturing,Retail |
Expires | 2023-06-19 |
Posted at | 11 months ago |
Looking for a job to get you out of bed?
- Partner closely with Integrated Marketing to ensure audiences across all platforms receive messaging relevant to their individual needs
- Maximize synergies between offline and online media and optimizing the holistic impact of media
- Meet or exceed KPIs and targets across the full funnel (revenue, awareness, consideration, relevancy, etc.)
- Help define the U.S. digital media strategy while owning the media plans, execution and optimizations in conjunction with agency partners
- Bring expertise across a breadth of digital marketing channels including paid social, paid search, programmatic (display and video), affiliate, paid content, email newsletters, sponsored content, and direct media buys/partnerships
- Keep internal team members motivated and provide growth plans in-line with their career aspirations
- Monitor industry trends and shifts in the competitive landscape, and proactively work to keep the team on the bleeding edge of digital marketing sophistication
- Regularly syncs with Analytics team to mine for insights from MMM and MTA models, ensuring media investment is appropriately allocated, as well as ensuring multipliers are up-to-date and incrementality tests are regularly conducted for accurate value assessment
- Ideate and bring to life new consumer experiences that drive brand engagement while also building trust and credibility
- Work alongside agency partners and Digital Product team to ensure website experiences adhere to best practices and build out testing roadmap that improves website conversion rate
- Strong oversight of agency partners, ensuring campaigns are executed flawlessly and performance reports extract insights that are meaningful and actionable
- Ability to regularly provide thoughtful recommendations on budget allocation across a highly diversified digital media budget, both on an intra and inter month basis
- Work in an agile and collaborative environment, managing both an internal team as well as agency partners who serve as a direct extension of the team
- Ensure marketing plans are geared toward maximizing both e-commerce revenue (topline and bottom line) as well as contribute to retail and wholesale customer acquisition for omni-channel growth
- Maintain relationships with key partners (Google, Facebook, etc.), ensuring Casper is always following best practices and is able to access important alpha/beta opportunities
- Consistently prioritize innovation, actively staying on top of the quickly evolving digital landscape and ensuring Casper gets into alphas/betas that will drive impact
- Familiarity with different attribution methodologies and measurement approaches (LTV, ROAS) as well as online-to-offline measurement with the ability to provide a strong POV on the optimal ways to measure digital media
- Management experience with a history of attracting, developing, and retaining great talent
- Minimum 10 years of direct experience managing large multi-million dollar budgets across a wide spectrum of digital media with a proven track record of driving strong ROAS
- Deep understanding of how to build out full funnel strategies and connect with our different personas in relevant and meaningful ways
- Deep understanding of best practices as it relates to campaign set-up, structure, creative, bidding, bid modifiers, ad copy, extensions, shopping feed management, and landing page testing across digital media platforms
- Ability to easily flex between being a strong strategic thought leader and getting into intricacies of platforms to ensure we are fully optimized
- Experience managing both internal team and agency partners, ensuring org structures complement one another and productivity is maximized
- ECommerce experience a plus
- Experience using tools and platforms including Facebook Ads Manager, Google Ads 360 & Bing Ads, Google Search Console, Conductor, or other similar SEO tools
- Stays on top of the competitive and cultural landscape with ability to quickly pivot as needed
- Unlimited vacation policy. We believe in the power of rest so take the time you need to recharge.
- Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)
- Participation in our corporate bonus program for some splurging
- A full gifted bed set when you join and product discounts for friends and family!
- Work from Anywhere program where you can work anywhere around the world for up to 4 weeks per year
- … and more!
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