Client Marketing Manager - Games

Based within the Media & Entertainment market at Informa Tech, the Client Marketing Manager will be responsible for delivering prospect and client marketing programs across our world-class portfolio of events, media sites, research solutions, and marketing services.

Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of marketers.

You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital demand generation and event campaigns. You’ll also need to be comfortable partnering with sales and cross-org teams to ensure the most effective results and to work with team members to produce professional, customer-centric collateral that helps drive new business.

In this role you will:

• Create sales tools and presentations that support the acquisition objectives
• Report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
• Develop, in consultation with stakeholders, integrated client marketing campaign strategies and activity plans that use channels effectively for target personas, and that will achieve commercial objectives
• Foster a test-and-learn mindset, constantly analyzing and optimizing campaigns
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
• Identify target client prospects for products across our portfolio of events, media sites, research solutions, and marketing services
• Drive prospects to our websites and through the buying cycle from awareness to intent, generating MQLs for our Sales teams

Qualifications

• Ability to quickly identify key insights which can be used to help the brand and business evolve
• A customer-first, strategic growth mindset – and an interest in the tech sector!
• Ability to build and maintain fruitful relationships, both internally and externally
• Experience working in a matrix organization
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
• Excellent campaign management experience
• Strong collaboration and communication skills; written, verbal, presentation.
• Marketing experience across digital, events, search, display, social and email channels

• The pay range for this position is $63,750- $75,000 depending on experience

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Competitive Benefits with 401k match
• ESPP - become a shareholder
• Work with a high quality of specialist products and service
• Learning and development plan to assist with your career development
• Paid parental leave
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.