Director, B2B Event Marketing

Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility and family building through maternity, parenting, pediatrics and menopause. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better maternal health outcomes, as well as enhance DE&I in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has been recognized as Fast Company's #1 Most Innovative Health Company and has grown to 15 million lives covered. Maven has raised $300 million in funding from leading investors including General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
• Built In Best Places to Work (2023)
• TIME 100 Most Influential Companies (2023)
• Great Place to Work certified (2020, 2021, 2022, 2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In LGBTQIA+ Advocacy Award (2022)
• Fast Company Best Workplaces for Innovators (2022)
• CNBC Disruptor 50 List (2022, 2023)

Maven is looking to bring on a new Director, B2B Event Marketing to help oversee and execute on our events strategy. This role is based in New York City and the candidate must be able and willing to travel.
To make our mission a reality, your skills will be accountable for:

• Oversee the production of custom event materials and communications (signage, invitations, collateral, etc)
• Oversee the creation of the annual events (both in-person and virtual) strategy, calendar, and budget. Partnering cross-functionally with key teams across the Growth organization and leadership to set the strategic direction for events and evaluate additional opportunities as they arise.
• Manage the events team that currently includes one full-time events manager, contract support and vendors
• Procure and manage agencies and/or vendors for all events related logistics including event production, catering, transportation and other support services
• Partner with channel leads to oversee pre/post-event cross-platform marketing campaigns to generate attendance and develop qualified marketing leads
• Manage internal communication, attendance, and training for team members representing Maven at conferences and events
• Develop processes to ensure program quality and a consistent experience for event attendees
• Lead the strategic direction across multiple types of events and activations including, but not limited to, industry events and trade shows, sponsored conferences, webinars, ABX roundtables, VIP dinners and experiences to drive brand awareness, lead generation and ultimately pipeline growth.
• Responsible for the overall management and execution of the events strategy including pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, measurement, tracking and reporting.
• Negotiate event sponsorships to maximize the value of each opportunity for Maven building long term relationships with vendors

We’re looking for you to bring:

• Passion for women’s and family health
• Ability to create presentations, budgets, run of show documents, etc.
• Strong creative vision with a test and learn mentality
• Experience in building and scaling large member communities in-person and virtually
• Proven history of collaborating across multiple disciplines to meet event goals (marketing, creative, operations, sales, finance etc.)
• Highly organized, detail-oriented, with strong project management skills and the ability to prioritize and multitask
• Extensive and proven experience producing in-person events, planning, production, execution and reconciliation
• 8+ years of relevant B2B event marketing experience
• Ability to communicate clearly while operating in a fast-paced environment
• Attention to detail
• Willingness to travel

Helpful experiences and skills (if you don’t have them, you can learn them with us!):

• Health plan / healthcare / health-tech marketing
• HR benefits marketing

For candidates in NYC, CA, or CO, the salary range for this role is $160,000 - $195,000 per year. You may also be entitled to take part in the company bonus program and receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.
At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.
Benefits & Perks:
We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

• 401K matching for US-based employees (immediately vesting)
• Udemy, annual professional development stipend, and access to a personal career coach through Maven
• Weekly breakfast, lunch, and get-togethers
• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
• Whole-self care through wellness partnerships
• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected]. For general and additional inquiries, please contact us at [email protected].