B2B2C Director, Digital Marketing

This is a remotely located role.

We would prefer candidates closer to the East Coast.

Must haves -

Digital marketing (not sales) experience working within B2B2C firms,

Digital performance driven campaign development and optimization,

Small Team Management and mentoring and still very much a Player/Coach

OVERVIEW:

We are seeking an experience B2B2C Digital Marketing Director to join our Client's team. This position is an excellent opportunity for candidates looking to join a purpose-oriented company with an employee-first culture.Our client is a growth-stage startup focused on building technology.

The primary duty of B2B2C Digital Marketing Director is to drive measured campaign strategy, plan, and execution across various digital and traditional marketing channels to build brand awareness and pipeline growth. You will help develop, execute, and optimize campaign strategies designed to attract new leads, nurture prospects, and support upsell and cross-sell sales motions.

The ideal B2B Digital Marketing Director candidate will thrive in a fast-paced, multi-dimensional environment and is collaborative, detail-oriented, deadline-driven, self-directed, enthusiastic with a positive, can-do attitude and strong verbal and written communication skills. Plus, the candidate should have a keen understanding of content marketing strategies and is highly analytical, technical, and creative.

As a B2B Digital Marketing Director you will have the opportunity to build the marketing plan from scratch:

• Monitor and optimize campaign impact and contribution to the business.
• Audit current marketing initiatives.
• Build and implement demand-generation campaigns.
• Design demand generation strategy.

DAY-TO-DAY's:

• Monitor and report on campaign performance across relevant KPIs and funnel generation outcomes. Demonstrate ROI on all activities.
• Build and maintain the internal marketing campaign and editorial calendar.
• Design, plan, manage, and optimize integrated marketing campaigns across multiple digital and traditional channels to generate pipeline. Support written and visual content creation for campaigns: email and landing page copy, digital advertising programs, webinar content, etc. Optimize with ongoing A/B testing.
• Find, evaluate, select, and negotiate with new vendors.
• Communicate on a regular basis to the sales team and other stakeholders about our demand generation initiatives and results.
• Manage account-based marketing initiatives, make recommendations for optimization and own the overall vendor relationship.
• Improve lead management and lead handoff from marketing to sales.
• Track progress to goal for our Sales Qualified Pipeline contribution and come up with creative ways to fill in gaps (if needed).
• Create impactful buying journeys to improve conversion rates from leads to opportunities.

ABOUT YOU:

• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and LinkedIn Ads.
• Ability to synthesize numerous information sources, form hypotheses, and quickly test assumptions.
• 8-10+ years in a B2B2C direct, digital data marketing role at a fast-paced, high-growth B2B2C company or equivalent domain experience. Financial industry is preferred.
• Objectivity and openness to others’ views and continuously builds a positive team spirit.
• Experience with HubSpot, Salesforce, and Outreach (preferred).
• Bonus - trained on the Pragmatic Marketing Framework.
• Strong presentation, verbal and written communication skills, with ability to adapt to varied audiences and settings.
• Comfortable with Google Workspace and third-party design tools to build written and visual assets.
• Experience with buyer’s journeys and orchestrating campaigns and channels to effectively reach audiences.
• Strong vision for the future.