Director Of B2B And Verticals Marketing

iHeartMedia

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The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

• IHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
• More #1 rated markets than the next two largest radio companies combined;
• Our social media footprint is 7 times larger than the next largest audio service; and
• IHeartRadio is the #1 streaming radio digital service in America;
• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.
• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

iHeartMedia is the leading media and entertainment company, giving access to fans and advertisers to the biggest cultural events and conversations in the nation. The Head of B2B and Verticals Marketing is an exciting new role at iHeartMedia designed to support a corporate priority: B2B Marketing to iHeartMedia top clients. This person will lead B2B campaign planning and execution with a focus on supporting key category verticals for iHeart.

This role is an excellent fit for a candidate whose passion for audio media, podcasting and culture match their deep experience planning and executing B2B marketing initiatives, including targeted content, lead gen, segmentation, press and performance measurement.

What You'll Do:

Key Responsibilities:

• Lead planning and execution for all verticals and other B2B content and messaging across all iHeartMedia client touchpoints: email, social, events, iHeartResults.com.
• Lead day to day management of the iHeartMedia B2B Marketing Plan, ensuring we deliver against KPIs and overall B2B Marketing goals.
• Manage B2B Marketing budget for verticals content and other comms.
• Partner with external agencies to plan execution and press strategy for key marketing moments.
• Partner with Head of B2B Content and Thought Leadership to plan verticals and audio thought leadership content targeting verticals clients.
• Define segmentation strategy to ensure verticals content and comms reach the target audience at the right frequency with the right message. Partner with VP B2B Marketing Automation to execute against the strategy.
• Define comms and content KPIs, partner with research leads to measure and optimize plans to achieve goals, communicate wins and learnings to senior leadership.
• Collaborate with Verticals Sales leads and GTM Verticals Pitch lead to understand key messages and positioning and ensure content and initiatives drive desired actions.
• Build and manage the B2B Comms Playbook for supporting verticals content, B2B events, and other B2B initiatives. This includes mapping workstreams, roles across teams, key timelines, and communicating plans.
• Serve as Marketing Lead for the iHeartMedia B2B Podcast Network, building the plan for evolving the network and helping identify key industry partners to help realize that vision.

What You'll Need:

Qualifications:

• 8-10+ years of experience in B2B marketing is required. Audio industry experience deeply preferred.
• Confident, polished and collaborative marketer comfortable working with executive Sales, Marketing, Media, Design and Research partners.
• Experienced B2B marketer with expertise in execution, KPIs definition and measurement, targeting and segmentation, lead gen, content performance.
• Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.
• Practices belief that urgency and accountability win.
• A project manager at heart who will drive projects forward strategically to achieve project goals.

What You'll Bring:

• Respect for others and a strong belief that others should do this in return
• Ability to work independently with minimal guidance
• Comfort acting as a trusted advisor for colleagues with less experience
• Ability to recognize and mitigate risk
• In-depth knowledge of key business drivers and how this impacts your team
• Understanding of impact of your own decisions
• Ability to identify new opportunities for continued improvement across business
• Experience in team and project management for mid-sized projects
• Ability to manage complex and confidential information and to influence others to build consensus across all levels
• Full proficiency and understanding of job function
• Growth mindset and desire for continued knowledge sharing and learning
• Confidence to solve complex problems using multiple sources of information

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$128,000 - $176,000

Location:

New York, NY: 125 West 55th Street, 10019

Position Type:

Regular

Time Type:

Full time

Pay Type:

Salaried

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• A 401K plan
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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