Sr. Manager / Director, Commercial Marketing

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At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

ADA is the world’s leading distributor of independent music. We strive to be a valuable partner to our label clients, guiding them to success across the commercial and marketing space, as well as providing a suite of label services from publicity to radio promotion. We work globally to deliver high-impact opportunities, and work to ensure reliable and visible content pipelines around the world. The role will sit within the Commercial Marketing team within Marketing and Services and will work across Internal teams, Labels, and external partners.

Your role:

On the Commercial Marketing team, you will serve as the subject matter expert for your genre while also leading marketing plans for key streaming accounts. You will work dynamically and collaboratively both with your fellow Commercial Marketers on the team, but also in tandem with the services division, label marketing team, WMX, artists and labels. This team will proactively identify potential growth and execute commercial marketing plans with your cross functional team. You will be providing opportunities within our revenue stream while driving success both for the organization but also our label, central, and digital partners.

Here you’ll get to:

• Advocate for strategically global marketing campaigns for high-opportunity titles at digital accounts and genre leading entities while simultaneously working with labels and DSPs to create local and semi local strategies and execute impactive streaming marketing campaigns.
• Act as a genre expert within ADA for their designated genre(s) while also acting as the Partner Lead and expert for their main and tertiary commercial accounts.
• Work with owned media entities like Topsify, Indie Mixtape, IMGN, etc leads at Warner to develop footprint and lead proactive marketing campaigns for ADA releases in their respective genres.
• Act as a partner and genre expert to create commerce marketing plans for key releases using actionable data metrics and works with label management team to drive follow through and results.
• Communicate, proactively seek, and analyze new opportunities and innovations with designated partners and genre editorial leads that will affect commerce growth. Work with BA/BD on new preferred partners with developing accounts.
• Maintain high level relationships at designated accounts and trusted relationships with heads of editorial for their designated genre to be main liaison between distributed labels and accounts.
• Provide on the ground marketing insight and expertise in designated genre and partner areas in regular business reviews and revenue analysis.

About you:

• Experience working with DSP partners and established relationships with editorial staff.
• Experience working directly with artists and labels and crafting actionable marketing plans.
• Deep knowledge of a particular genre (Hip Hop/R&B, Rock/Alt, Pop. Dance, Country, etc.)

We’d love it if you also had:

• College Degree preferred
• 5 Years' experience working in streaming/digital marketing, account management, or commercial marketing strategy.

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

Salary Range

Annual Rate: $80,000 to $100,000

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2023 Benefits At A Glance.pdf

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf