Commercial Marketing Director, Armand De Brignac

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.
Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.
Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.
The Director, Commercial Marketing for Armand de Brignac (AdB) will integrate AdB Marketing into the MHUSA Commercial Marketing organization, system, and processes. Working in tandem with AdB leads, MHUSA Trade Marketing Dept and later the MHUSA Regions, success will include melding crisp articulation of AdB brand and needs with seamless integration into trade/distributor solutions that match MHUSA standards.
The role will co-author a 30/60…365 integration timeline with key milestones established, with the role being the lead on the development of the 2023 MHP’s/Commercial Calendar. This is both a strategic and tactical-oriented role, focused on interpreting the brand strategy, and applies consumer, customer, shopper, and category insights to build commercial relevant brand and multi-brand programs that deliver business objectives, while having strong EQ to manage the melding of 2 separate entities, requiring leadership to manage across senior and junior levels.
Create Commercial Marketing Integration Timeline

• Align plan across AdB leadership & MHUSA commercial marketing leads.
• Create milestones of integration that sync with MH budget, brand and commercial timelines for the ’23 executions & ’24 planning

Program and Activation Planning

• Responsible for identifying budget planning and allocation of commercial “Below the Line” budgets that may involve POSM and POSM Logistics and where applicable, manage contracts and budget of agency(s).
• Works with the CC&I team to coordinate and plan prestige portfolio solutions/programs as applicable. Ensure portfolio solutions aligns with the brand strategy and plans as additional commercial resources for execution
• Develop cohesive ’23 programming calendar by channel, including all applicable brand events.
• Identify &; Develop channel programming with brand, channel managers and customer teams.
• Work with AdB team regions to develop activation briefs and complete programs to deploy in field.

Program Execution

• Ensure timely availability of all assets.
• Development Tools (FLOW POSM) so that the regions can plan/forecast & allocate/execute POSM
• Determine and manage region and market allocations of VAP, POSM.
• Create sell sheets, quarterly distributor activation guidelines and ensure that assets upload to the portal.
• As part of the ’23 annual planning process, development of the brand must have activation programs (MHP’s,) Innovation Tools and Continuous Brand
• Partner with regions to support end to end development, production and fulfillment of activation programs.
• Track execution of activation tactics and tools.

Create Commercial Marketing Integration Timeline

• Align plan across AdB leadership & MHUSA commercial marketing leads.
• Create milestones of integration that sync with MH budget, brand and commercial timelines for the ’23 executions & ’24 planning

tion: underline;">Program and Activation Planning

• Develop cohesive ’23 programming calendar by channel, including all applicable brand events.
• -Responsible for identifying budget planning and allocation of commercial “Below the Line” budgets that may involve POSM and POSM Logistics and where applicable, manage contracts and budget of agency(s).
• Identify & Develop channel programming with brand, channel managers and customer teams.
• Work with AdB team regions to develop activation briefs and complete programs to deploy in field.
• Works with the CC&I team to coordinate and plan prestige portfolio solutions/programs as applicable. Ensure portfolio solutions aligns with the brand strategy and plans as additional commercial resources for execution

Program Execution

• Create sell sheets, quarterly distributor activation guidelines and ensure that assets upload to the portal.
• Determine and manage region and market allocations of VAP, POSM.
• Partner with regions to support end to end development, production and fulfillment of activation programs.
• Ensure timely availability of all assets.
• Track execution of activation tactics and tools.
• As part of the ’23 annual planning process, development of the brand must have activation programs (MHP’s,) Innovation Tools and Continuous Brand Development Tools (FLOW POSM) so that the regions can plan/forecast & allocate/execute POSM

Communication

• Measure effectiveness of programming and apply insight into future initiatives.
• Established as lead communicator between AdB org and MH Commercial Marketing organization
• Prepare quarterly programming and distributor sell in deck with the channel managers. (i.e. DAGS)
• Leads RBM/Region Marketing Brand Calls and Connects (once established)
• Lead commercial communication to regions via Trade Marketing weekly calls and updates.
• Provide input on channel and sub channel execution and merchandising guidelines.

ation: underline;">Agency Management

• When applicable manage agency(s), developing effective brief and management for on time delivery.

Budget Management

• Help establish (then help manage) region marketing budgets; responsible for approving related PR, PO, GR.

People Development & Management & Leadership

• Communicate, collaborate and motivate org with a clear vison and mission and key objectives that deliver back against your objectives. Communicate with both parties (AdB + MHUSA) to ensure comprehension, clarity of purpose and actions.
• Foster teamwork and provide positive feedback and if needed, course correction.
• Will be Measured on progress with on- going stakeholder feedback from AdB leadership, Regions and Trade Marketing Department to understand project completion and stakeholder satisfaction.
• Remove barriers so that you can best support their effort and grow the business.
• Achieve business goals (brands & department) through showcasing leadership in the commercial development of the brand and the ability to bring the best of both worlds together (AdB & MHUSA)

Timeliness

• Set timeline targets to complete integration, chart progress and ongoing review progress 3mos, 6mos, 9mos. to achieve stakeholder expectation
• Recap Progress with Supervisor & Team quarterly basis
• Conduct PCR/Objective Review and Feedback
• Demonstrate empathy via 360 feed-back to learn about your behaviors towards your subordinates and how it affects their performance.

Education
Bachelor’s degree or equivalent work experience
Professional Experience
10+ years of marketing or creative marketing experience in consumer-packaged goods, luxury environment, and/or subchannel
Practical/Technical Knowledge

• Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
• Strong analytical skills with desire to work with information systems and digital platforms
• Project Management skills, cross-functional team player with a proactive mindset
• High level of organization/project management capabilities
• 50% of travel required with a regular presence at the Armand de Brignac/Roc Nation offices in NYC
• Experience working within the beverage alcohol & three-tier system is a plus, but not required
• Excellent planning and organization skills
• Clear written and verbal communication skills

Salary Range- $156K-$190K
External applicants must be currently authorized to work in the United States on a full-time basis.
Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.