Vp, Product Marketing Jobs

Responsibilities:  

• Maintain a content that synergizes brick and mortar, online, and emerging sales channel strategies.
• Develop pricing strategies and guidelines to maximize profitability while maintaining competitive positioning in the market.
• Lead the Product Marketing team in defining brand strategy, executing national/local campaigns, optimizing lead generation efforts, and positioning products from planning to launch
• Lead online and in-store retail marketing campaigns (strategy, implementation, performance management, optimization, and reporting)
• Architect the go-to-market strategy for franchisees, inclusive of signage, loyalty programs, special events, localized promotions, visual merchandising, and brand partnerships.
• Partner with the eCommerce team to analyze historical online sales and understand customer demographics with the intent of increasing web sales and elevating the user experience. 

• Bachelor’s degree in Business, Marketing, Merchandising or equivalent. 
• Experience with multi-unit store or food & beverage companies a plus
• 4+ years of people management experience
• Minimum of 8 years experience in product marketing, digital marketing, eCommerce, CPG marketing, or related field