Sr Mgr - Marketing Redken Haircare

Job Title: Sr. Manager – Marketing, Redken Haircare

FLSA: Exempt or Nonexempt

Function: Brand Marketing

Supervisor Title: AVP – Marketing, Redken Haircare

Location: NY Hudson Yards

Section 1: Job Summary

Accountable for growth and development of the Haircare Prescription category on Redken. Responsible for the strategy, implementation, and evaluation of the business in Salon Centric and local chain accounts. As a Sr. Manager the responsibility includes the development and execution of comprehensive marketing strategies, including all promotional activities and product launches. Interact effectively with departments such as: sales, operations, finance, education, public relations, marketing services, creative, sales administration, global marketing team and senior management team. Monitor and analyze business results to recommend opportunities for improving plans and their execution.

BUSINESS LEAD FOR REDKEN CORE HAIRCARE

• Own vision & strategy for launches and hero pillars. Work with POD & cross functional teams to execute key initiatives.
• Responsible for management meeting prep
• Understand market share gaps for both professional and consumer markets, identify white space and strategies to gain share and outperform competition.
• Proactively own sales results and category analytics to diagnose the business.
• Own category support calendar and plan including key promotions, in store merchandising, 360 support plans, activations and digital elements.
• Develop forecast for areas of Haircare portfolio ownership, track and re-trend as needed. Ensure Demand Planning is current on latest estimates.
• Ensure that launches are delivered on Time and On Budget. Strive for executional excellence on all marketing initiatives.
• Set Pricing Strategy. Develop Sku Rationalization strategy. Route through necessary approval channels to meet account needs.

Salary Range: $117,300- $164,200

Section 2: Job Requirements:

• Strong analytical skills and financial acumen.
• Ability to travel domestically periodically (max. 25%).
• Bachelors degree in Marketing or related field.
• Computer literacy on Windows, MS Word, PowerPoint and Excel.
• Strong execution, leadership and consensus building/decision making skills.
• Excellent written/oral communication skills and forecasting experience.
• 5-7 years brand management experience, preferably with beauty industry-related experience.

Section 3: Key Duties and Responsibilities:

• Interface with key salons, stylists and distributors for understanding of market trends and competitor activities.
• Prepare and deliver presentation to sales, distributor teams, and internal teams.
• Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports. Analyze market segments to determine need gaps in portfolio
• Manage forecasts, brand P&L, stock inventory for promotional activities and product launches. Own analytics and business drivers.
• Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy. Work closely with all US cross functional teams (Sales, Supply Chain, Media, Communications, Education and CRM)

Competencies

• Innovates: shows curiosity to grow and develop. Derives creative solutions to generate business value.
• Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L’Oreal Code of Ethics. Performs tasks with high level of detail. Ability to come up with innovative solutions.
• Demonstrates Entrepreneurship: takes initiative with a high focus on our customers. Consistently strives to improve performance.
• Interacts Effectively: communicates clearly and adapts to the audience, systematically shares information, builds effective networks and works diligently with cross-functional teams.
• Manages Complexity: manages multiple projects and tasks simultaneously with a focus on prioritization and quality. Forward thinking and problem solving.

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