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Company

Luxottica Wholesale North America

Address , New York, 10018
Employment type FULL_TIME
Salary
Expires 2023-12-07
Posted at 9 months ago
Job Description
Requisition ID: 815624
Position:Full-Time
Total Rewards: Benefits/Incentive Information

EssilorLuxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
EssilorLuxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.

GENERAL FUNCTION
The Vice President of marketing for Ray-Ban is responsible for the strategy, brand activation and execution across Wholesale NA , the most significant market for the Ray-Ban brand. The VP of brand marketing is responsible for leveraging NA market insights and analytics to identify and champion the brand activation needs for the market. This key leader of brand marketing must inspire and influence Ray-Ban stakeholders across a highly matrixed organization. They will develop and execute the marketing mix to drive brand penetration and revenue growth. The VP marketing will collaborate closely with sales to create and execute go to market across all customer channels, including independent optical, key accounts, department stores, and consumer electronics. The leader must possesses professional maturity, persuasive skills, with high emotional intelligence to act as the visible spokesperson for the brand building the credibility and trust of organization.

MAJOR DUTIES AND RESPONSIBILITIES
Brand Stewardship
  • Develop a RB NA Wholesale brand vision that aligns the corporate brand strategy with the needs of the market. Brand vision must ensure RB remains relevant and top of mind with the NA consumer and clients. Brand relevance must drive increased conversions, new customer acquisition, and retention
  • Build RB advocacy with sale teams by championing and communicating the marketing plan and strategies that support revenue targets
  • Ensure consistent brand execution across channels of trade to take advantage of RB multi-channel broad distribution across optical, department stores, sport and new consumer electronics doors
Brand Activation
  • Managing the overall marketing budget and liable for all marketing investments
  • Collaborate with media and PR to maximize paid and earned media to keep the brand top of mind and build awareness of new brand categories such as smart eyewear
  • Activate the sales team around the new collection, providing insights and customer assortments strategies that maximize sales
  • Develop and implement go to market iniatives not limited to be including in store activation and promotions that increase traffic, conversion rate, average transaction value and sales across the multiple channels of business
  • Conduct analysis of the competitive market, consumer trends and sales performance to identify Ray-Ban Business development and portfolio opportunities
Lead RB Marketing Team
  • Lead the RB team and inspire sales team to supports all components of the marketing including field marketing, partner marketing, demand generation, content creation, product marketing, events, advocacy, and budget management
  • Serves as the "strategic quarterback" (NA marketing leader) for the RB brand responsible for the development, integration and execution of a broad range of marketing planning and implementation activities to support the strategic direction and positioning of RB brand
BASIC QUALIFICATIONS
  • 15+ years of marketing experience
  • Ability to work and influence a variety of groups, internal and external
  • Bachelor’s degree in Marketing, Merchandising or related
  • Excellent project management, time management, organizational, and communication skills
  • Flexible and adaptive to changing priorities
  • Demonstrates logical analysis and problem solving skills

PREFERRED QUALIFICATIONS
  • Previous experience within lifestyle consumer brands

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package Benefits/Incentive Information including health benefits, PTO, 401K, paid family leave, tuition reimbursement, and eyewear discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email [email protected].

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.