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Company | Pendo.io |
Address | New York City Metropolitan Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-16 |
Posted at | 9 months ago |
Team Description
- Work with Product to ensure products are priced competitively and packaged in a way that meets the needs of the target market.
- Customer Research; build detailed persona’s and gain a deep understanding of the markets we serve to help inform sales and marketing activities.
- Management; lead, develop and inspire a team of product marketers.
- Competitor Intelligence; build and keep up to date a competitor comparison matrix. Using this intelligence to inform new product development, pricing strategies and marketing tactics.
- Stakeholder Management; work collaboratively with a wide range of stakeholders and regularly present to the board.
- Work with product managers, engineers, and sales teams to ensure that products are launched and marketed successfully
- Develop and implement metrics to measure the effectiveness of campaigns
- GTM; work closely with sales and marketing teams to create and support the go-to-market strategy.
- Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
- Tracking and analyzing the performance of marketing campaigns to identify areas for improvement.
- Developing and executing marketing campaigns that are effective in generating leads and driving sales.
- Product Messaging; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases.
- Strategy; you’ll build and execute, through your team, a product marketing strategy to help improve the success of our solutions in the market
- The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focussed communications
- Strong understanding of all elements of the product marketing process.
- Experience of presenting product marketing plans and concepts at board level
- Ability to work independently and as part of a team
- Data driven, measured and results focussed
- Previous people management experience in a pure product marketing role for a SaaS business
- Knowledge of product analytics
- Experience marketing into PM or CIO persona
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