Sr. Manager, Media Jobs

Position Title: Senior Manager, Media

Location: New York, NY

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

The salary range for this role, based in New York is $127,900 to $191,900, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Ready to work with spirit? Read on…

Position Summary

The Marketing Accelerator function is a Center of Excellence responsible for driving superior capabilities and effectiveness at the intersection of media, content, data and technology. The Marketing Accelerator function embeds best practices to drive quality, consistency, effectiveness and efficiency to Marketing and Sales to achieve flawless execution from media to shelf. The Senior Manager, Media sits within the Media vertical of Marketing Accelerator and their primary focus is to drive the effectiveness and impact of PRUSA’s media and content, in partnership with our agencies and PRUSA Marketing. A significant focus will be on delivering custom, personalized experiences at scale thru demand-driven, precision media to increase conversion and accelerate growth.

Nature & Scope

The role reports to the Sr. Director, OmniMedia Strategy, and work with the Media team and the VP, Marketing Accelerator to drive the quality of output, standard of excellence and required process, to succeed, leveraging Contextual Precision capabilities across PRUSA. The role will focus on improving media and content effectiveness and ROI, enabling the continuous improvement of return from our marketing investments, without sacrificing innovation or creativity.

The Sr. Manager will establish best practice ways of working with the U.S. Marketing department and global brand companies with the overall goal of marketing the right product, at the right time, in the right demand space. This role will act as media lead, supporting set of brands across the Pernod Portfolio; responsible for translating brand marketing objectives into distinctive omni-media strategies that transform marketing challenges into effective communication strategies and end to end plans.

This role will lead flawless development, execution and optimization of media strategy & investment that deliver on brand and portfolio objectives. The Sr. Manager will be fluent in cross-functional collaboration and matrixed workflow, partnering across Marketing Accelerator with the Media Team, the in-house content agency, as well as across the organization with Marketing, Commerce, Commercial & Analytics disciplines. This role is a unique opportunity for a seasoned professional who is passionate about the nexus of media, analytics, and brand strategy.

Job Requirements

The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

Education

• Minimum Bachelor’s degree (or equivalent)

Experience / Background

• Strategic, analytical, and creative thinker with the ability to translate data into insights and ideas
• 10+ years of experience at a large media agency working with portfolio clients, or in a media role at a large portfolio advertiser. CPG & BevAlc experience a preferred but not required
• Experience using media planning to drive overall creative and content planning
• Total fluency in modern media across all touchpoints (online and offline) and demonstrable experience in using media to drive business results via data-driven decisioning
• Strong presentation skills with the ability to story-tell
• Experience in building audience & data strategy; inclusive of integration 1P data into a broader data and consumer activation strategy
• Able to build and maintain strong effective relationships with both internal and external partners and experience collaborating across a matrixed organization
• Familiarity with Dynamic Creative Optimization and Personalization at scale
• Strong leader who can demonstrate problem solving skills, agility and who is willing to take risks and challenge the status quo
• Experience with data-driven decisioning via MMM and/or MTA and generating insights for optimizations
• Full Funnel expertise inclusive of experience with eComm & Performance media tactics and channels to drive customer retention and conversion

Major Responsibilities / Accountabilities

• Implement holistic communications planning tools & processes
• Develop Contextual Precision media strategy and content planning competencies at scale
• Build holistic communications plans with an assessment of enterprise-wide trade-offs; develop sell-in narrative and content
• Develop effectiveness playbooks to identify best practices, optimizations and thought leadership to drive continuous improvement on marketing investment
• Implement measurement frameworks & oversee optimization of media performance for in-market campaigns across all touchpoints
• Build Contextual Precision media strategy and content plans
• Design omni-media media approach that optimizes the consumer experience across all possible channels and touchpoints to deliver personalized experiences & accelerate growth & conversion

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.