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Vp, Marketing - Paze

Company

Early Warning Services
Address , New York
Employment type FULL_TIME
Salary
Expires 2023-11-30
Posted at 9 months ago
Job Description
Come build the next-gen fintech at Early Warning, network operator of Zelle®, where we’re relentlessly focused on empowering prosperity in all its forms.
From fast money movement for over 100 million people who can access Zelle® directly through their banking app to new account opening and beyond – we make a difference in the lives of consumers and businesses every day and enable them to live their best financial lives. And we’re only getting started.
With new state-of the-art offices in Scottsdale, AZ (Headquarters) and Chicago, IL – plus a growing presence in San Francisco – we’re entering our next big chapter. We focus all hiring efforts in a few states and within driving distance of an office location to enable in-person collaboration when and where possible. Priority hiring locations are Scottsdale, AZ, Illinois, NY tri-state metro area (New Jersey, New York and Connecticut) and San Francisco, CA. On exception we will hire in secondary locations such as District of Columbia, Florida, Georgia, Maryland, Nevada, North Carolina, South Carolina, Texas and Virginia. We are not actively recruiting in Colorado, Rhode Island or Washington.

People matter to us, so we think our best work is done when we’re together, in-person. From informal interactions, to sharing ideas, to mentoring and beyond. We also believe in workplace flexibility and empowering teams to determine the rhythm of work to create an inclusive culture. Through the power of innovative collaboration, we offer hybrid and (when necessary) virtual (“remote”) workplace models.

Join us and make your mark on what’s next in fintech.
  • Applicants must be authorized to work for any employer in the United States. We are unable to sponsor an employment Visa for this position.
Overall Purpose
The Vice President, Paze® Marketing drives awareness and demand for Paze® with consumers, merchants and banks. This well-rounded payments marketing expert will be responsible for all aspects of marketing including brand marketing, product marketing, partner marketing, communications and corresponding campaigns across paid, owned and social media. This role will set the vision, tone, performance and culture for the Paze® marketing team and partners closely with Product, Sales, Finance, Legal, as well as external agencies and financial institutions. This position reports directly to the CMO with a dotted line to the Paze® Managing Director and is based in New York City.

Essential Functions
  • Owns and creates a consumer-insights approach that informs a differentiated go-to-market approach and strategy
  • Creates engaging and effective marketing campaigns using clear, compelling messaging to articulate the unique value proposition of Paze®
  • Champions the latest marketing trends and technologies in go-to-market efforts with a keen eye for ruthless prioritization
  • Analyzes program success and ROI and incorporates insights into future program planning
  • Builds and manages a high-performing team that is innovative, collaborative and results-oriented
  • Builds and maintains strong relationships at owner banks to effectively support and guide their Paze® marketing strategy
  • Apply data, analytics and insights to marketing to strengthen the growth funnel across paid, social media and partner channels
  • Supports the company’s commitment to risk management protecting the integrity and confidentiality of systems and data.
  • Develops marketing strategy, goals and KPIs in alignment with business goals
  • Manages and prioritizes the efforts of internal teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels
  • Oversees brand design efforts to ensure Paze® consumer brands have a vibrant, differentiated and impactful design and voice
  • Drives brand awareness, overseeing a multi-million-dollar budget spanning a wide range of advertising channels and partner marketing channels

Minimum Qualifications
  • Education and experience typically obtained through completion of a bachelor's degree in Business Administration, Marketing or related field
  • Prior experience working for a company with a strong, premium brand and a distinct culture.
  • 10 or more years of marketing or related experience with consumer brands and B2B2C brands
  • Education and experience typically obtained through completion of a Bachelor’s degree in Business Administration, Communications, Organizational Development or Marketing
  • Innovative and creative thinker, with a track record for translating strategic thinking into actionable and measurable plans, clear KPIs and business results
  • Background and drug screen
  • Strong record of success in developing and executing marketing strategies and building customer and partner relationships
  • Highly effective interpersonal skills with the ability to develop effective relationships and trust throughout all levels of the organization and with bank partners
  • Proven ability to persuade and sell strategic recommendations to senior stakeholders; experience managing diverse stakeholder feedback and negotiating to successful outcomes
  • Marketing thought leader with demonstrated success in leading and managing cross-functional teams and agencies

Preferred Qualifications
  • Experience developing and implementing customer/partner trial and usage campaigns that lead to significant business outcomes
  • Additional related education and/or experience preferred
  • Experience bringing new payments services and products to market, ideally in wallet and e-commerce spaces
  • Deep expertise in leading and managing creative brand and media agencies
  • Experience working in highly regulated industries and/or for a high-growth organization is a plus
The above job description is not intended to be an all-inclusive list of duties and standards of the position.
The pay scale for this position in NY/CA in USD per year is:
a minimum of $280,000
a maximum of $300,000

This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on legitimate factors considered at the time of job offer.

Physical Requirements
Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.
Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
Some of the Ways We Prioritize Your Health and Happiness
  • 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
  • 12 weeks of Paid Parental Leave
  • Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
  • Paid Time Off – Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
  • Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

And SO much more! We continue to enhance our program, so be sure to
check our Benefits page here
for the latest. Our team can share more during the interview process!

Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.