Digital Marketing Analyst Jobs

Defining the New Modern Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials.

The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon. A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.

Theory is looking for a Digital Marketing Analyst who will work with our e-commerce and marketing teams to develop a deep understanding of our e-commerce customers across all aspects of their journey. This role reports to the Senior Manager of Digital Marketing.

Responsibilities

• Assist in monthly hind-sighting presentations to communicate business results and drive future strategy for audiences and creative
• Support development and execution of acquisition marketing campaigns across paid social channels, including Facebook, Instagram.
• Monitor KPIs to identify trends, analyze results and communicate campaign performance to broader team and senior leadership. Help develop a roadmap for A/B tests based on learnings.
• Ability to leverage results to make data-driven creative recommendations and develop iterations to optimize campaigns.
• Digital Asset Management – organize and track cross-tactical asset delivery. Ensure final assets follow brand guidelines and ensure they align with consumer experience
• Adhere creative assets planning and launches to promotional calendar for Theory Outlet and assist with the Mainline site. Develop and maintain full scale project plans and timelines including workback schedule for asset launch.
• Responsible for receiving and organizing monthly invoicing from partners within Coupa portal, creating bi-annual purchase orders and ensuring vendors are paid on time
• Assist in weekly and ad hoc reporting recaps for marketing campaigns
• Partner cross-functionally with merchandise and integrated marketing teams to ensure asset creation is based on product sales needs and aligns with calendar/brand messaging
• Own creative briefing process and asset delivery for the Mainline and Outlet site. Acts as subject matter expert for digital design ad specs per platform and best practices.
• Delivers channel insights and recommendations for ongoing optimization of business plans.

Qualifications

Entry-to-mid-level experience with aspirations to grow in digital marketing

● Bachelor’s degree in marketing, business, or relevant field preferred

● 2-3 years experience in relevant field

● Media agency experience is a plus

● Genuine curiosity for digital marketing and analytics

● A collaborative approach to work

● Basic Experience with MS Suite--particularly Excel, pivot tables is a plus

Salary range: $60,000.00 -70,000.00*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

For information regarding how we handle your personal information and to exercise your rights under the California Consumer Privacy Act, please see our Privacy Policy at Theory.com and Helmutlang.com.

Ensure your Theory job offer is legitimate and don’t fall victim to fraud. Theory never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for an interview and ensure your communication is coming from a Theory or sister company email address. For added security, where possible, apply directly through our job posting.