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Digital Marketing Associate Jobs
Company | Madewell |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion |
Expires | 2023-08-30 |
Posted at | 9 months ago |
Our Story
- Best Employers for Diversity (Forbes, 2022)
- America’s Greatest Workplaces for Diversity (Newsweek, 2023)
- Best Employers for New Grads (Forbes, 2022)
- Best Place to Work for LGBTQ+ Equality (The Human Rights Campaign Foundation, 2022)
- America’s Greatest Workplaces for Women (Newsweek, 2023)
- Act as the key point of contact for advertising platform best practices and competitive landscaping
- Streamline existing workflow for efficiency, accuracy and relevancy
- Maintain Digital Marketing calendar and update as needed as it relates to promotions, marketing launches, key placements, etc. for Paid Social, Search, Programmatic and Affiliate channels
- Create weekly, monthly and quarterly reports on creative performance to identify opportunities to optimize future content deliverables
- Help facilitate testing new creative messaging, formats and ad units with Creative and agency teams
- Help build out campaign presentations for key stakeholders with ability to compile information from various sources (internal, agency, platform partners) to recap performance and key takeaways
- Partner with Site Merchandising and Operations team on day-to-day support for paid media execution, including product list curation, search keyword lists, promo code set up, etc.
- Support influencer marketing amplification across platforms such as TikTok, Meta and LTK, including but not limited to partner strategy, product seeding, content approvals and reporting
- Lead paid media content briefs in closer partnership with the Creative team as it relates to seasonal product launches, promotions and nimble content opportunities
- Oversee ad creative approvals, trafficking and QA via existing workflow to ensure assets are delivered on time to appropriate partners
- Extremely detail-oriented, organized and skilled in time management
- Proficient in Excel (basic functions such as VLOOKUP, pivot tables, etc), Powerpoint, Google Docs/Drive and Microsoft One Driv
- Familiarity with all major social media platforms
- Excellent verbal and written communication skills
- Demonstrated ability to work in a collaborative environment and align to changing business needs
- Effective at multi-tasking and problem solving in a deadline-driven environment
- Bachelor's degree required
- Comfortable using e-commerce analytics tools for marketing measurement (Omniture, Google Analytics)
- 2+ years of experience of directly related experience in marketing, preferably in retail or at an agency
- Proven ability to proactively and autonomously manage projects
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
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