Associate, Global Digital Marketing - Apac

Job Summary

The Associate, Global Digital Marketing – APAC will oversee the day to day management of all digital and social activations ensuring successful executions for the APAC region. This role will have a keen understanding of the Harry Winston brand and ethos, deep knowledge of the local markets, consumer behaviors and digital landscape. This position will report to the Manager, Global Digital Marketing.

Key Duties, Responsibilities and Accountabilities

• Assist in implementation of digital strategies to drive conversions, traffic to the salon, and increase ROI
• Support Global team on ad-hot requests for Chinese translations/ proofreading across digital and social
• Oversee execution of the regional social media content and digital media programs in the APAC markets
• Consolidate regional social calendar and make sure alignment with global marketing calendar
• Responsible for the coordination of markets specific digital assets and validation of social content
• Work with Global and regional marketing teams and China digital agency on managing local social media / paid media strategy on key regional digital platforms, including Line, WeChat, Weibo, Little Red Book, Baidu, etc.
• Closely collaborate with regional digital teams to review all market requests
• Gate keep KOL content and update Global KOL Guidelines for local executions
• Act as the main liaison between Global and regional teams, and facilitate cross-functional team’s communications and collaboration
• Review regional digital platforms and provide internal reports using web insights to make recommendations to improve performance
• Ensure all aspects of the regional execution are on brand, provide recommendations and achieve defined KPIs
• Identify social content trends, research competitive landscapes, and deliver annual competitive review to key stakeholders

Job Qualifications

• In-depth knowledge of digital social media platforms and digital ecosystem in APAC, including WeChat, Weibo, Little Red Book, Line and Baidu, etc.
• Experience in strategy execution, content planning and collaboration on assets creation
• Bilingual in Chinese and English. Speak and write fluently in Simplified or Traditional Chinese; able to translate between English and Chinese and communicate effectively
• 2-4 years of experience in APAC specific Digital and/or Social Media Marketing with a specialization on APAC
• Strong analytical and problem-solving skills; ability to adapt quickly to changing needs and demands
• Strong interest in digital, luxury fashion and jewelry, and APAC markets
• Outstanding verbal and written communication skills