Senior Digital Marketing Analyst Jobs

Knowledge of programming languages or statistical tools such as Python or SQL.

Excellent communication skills with the ability to present issues and recommendations concisely.

Tuition Assistance Program that covers professional continuing education.

Examine data, trends and processes to assess the health of Uline’s paid search advertising.

Generate reports and visual dashboards utilizing tools like SQL, Power BI and Google Analytics.

Use programming languages like Python to automate reports, tasks and procedures for the Digital Marketing team.

Create and manage email marketing campaigns, including segmentation, content creation, and performance analysis

Solid knowledge of Search Engine Optimization (SEO) principles and techniques, including keyword research, on-page optimization, and link building

Conduct thorough research and analysis of market trends, competitors, and target audience, identifying opportunities for digital marketing campaigns

Develop and execute data-driven digital marketing strategies across various channels

Monitor and optimize website performance through regular analysis of key metrics

Collaborate with cross-functional teams to ensure cohesive and effective digital marketing strategies

Vehicle discount program for employees and family members, and management leases

10+ years of professional work experience in Marketing Data & Analytics

5+ years’ experience with CRM Analytics deliverables (profiling, retention, conversion, cross-sell)

5+ years’ experience in Digital Campaign Analytics (website, media optimization, creative optimization, A/B test design, engagement scoring)

5+ years’ experience building dashboards using data visualization tools such as Datorama, Tableau, Qlik Sense or Power BI

5+ years’ hands on SQL experience

Develop, manage, and run weekly/monthly/quarterly monitoring, measuring, and evaluating program/campaign performance analytics and optimize/advise on optimization and strategies to drive performance

2-5 years of experience in analytics and reporting roles using digital marketing and media data

Strong skills in creating dashboards and reporting via data visualization tools (especially Looker, Tableau, etc) and mastery of Excel and PowerPoint

Experience in unstructured raw data (often messy or incomplete) in various formats (log files, databases, CSV, etc.) and functional in SQL

Direct experience completing in-depth analysis and development of clear recommendations for internal business partners

Knowledge of Ad Platforms (including but not limited to): Google Ads (Search, Display, Video, Re-targeting), Facebook/Instagram, LinkedIn, Twitter, Pinterest

Project management and organization skills

Experience with cookie consent management platforms such as OneTrust.

Make administrative changes to technology or advise clients on such changes as they impact data collection, management, and reporting

Ability to teach and mentor other staff members in a management capacity

Performance Management evaluation history indicating strong performance and exceeding expectations of current role;

Provide guidance to product owners on site tagging structure and requirements, including event-driven analytics and data layers

Entry-to-mid-level experience with aspirations to grow in digital marketing

● 2-3 years experience in relevant field

● Media agency experience is a plus

● Basic Experience with MS Suite--particularly Excel, pivot tables is a plus

Assist in weekly and ad hoc reporting recaps for marketing campaigns

Support development and execution of acquisition marketing campaigns across paid social channels, including Facebook, Instagram.

Liaise with Content, Social, eCommerce, Merchandising, and Customer Experience teams to execute 360 marketing campaigns and amplify marketing coverage

2-4 years of performance marketing experience (paid search, SEO, social, video, and/or display a plus)

Excellent written and verbal skills

Responsible for daily budget pacing & monitoring budget distribution and performance of paid ad campaigns

Provide weekly channel performance reporting with actionable insights to inform optimizations using platform data, Sigma, Excel, Looker, SQL, and Google Analytics

Create and maintain holistic marketing dashboards that merge marketing and overall business data to fuel enhanced insights

4+ Years of experience in Data Governance focused on Marketing or Customer/Consumer data

Nice to Have: Exp w/ email marketing campaign data

Technical design creation/coordination with developers

4+ years of using SQL

Flexible w/ technology and eager to learn new ways of working

Great communicator, quick to respond

Setting up tagging structure and campaign management

Prior retail knowledge is preferred or agency experience

3+ years of experience in digital analytics roles within a marketing firm or department

Knowledge of Multi-Touch Attribution solutions (MTA) is preferred

Thorough knowledge of Microsoft Office (specifically PowerPoint, Excel and Word)

Understanding and prior history of tagging such as with Google Campaign Manager or similar

Manages marketing automation platform, including list management, lead scoring and automation and execution of nurture and drip campaigns.

Liaises with diverse departments (IT, Product Management, Product Marketing, Sales) and provides training to increase lead generation and promote product/brand awareness.

Leads projects within scope of responsibilities.

Manages relationships and negotiations with external partners/suppliers.

This position typically requires 5+ years of related experience

Excellent Microsoft Excel skills with demonstrated ability to translate raw data into actionable insights

Senior Marketing Analyst - Responsibilities

● 8+ years of experience in marketing analytics

● Experience implementing Tableau, Google Data Studio, and other data/visualization

● Strong working knowledge of process automation using a scripting language (R / Python)

● Strong interpersonal, analytical, and organizational skills

● Working knowledge of the customer acquisition, re-engagement and retention

Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management

Minimum 8+ years digital marketing and/or social media experience in a fast-paced and busy marketing department

Proficient and up-to-date knowledge of key social media platforms and best practice.

Excellent communication skills, both written and verbal.

SENIOR MANAGER, GLOBAL DIGITAL MARKETING

Lead the evolution of our digital and social media strategies

Translates recommendation into communication materials to effectively present to colleagues for peer review and mid-to-upper level management.

Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.

Digital marketing analytical experience in Insurance, Banking or Retail

Experience working within a continuous performance minded team, focusing on business outcomes and driving optimizations in a fast-paced environment

Experience in marketing analytical processes and measurement frameworks and Adtech adoption. (Attribution Methodologies, Google Analytics, Adobe)

Test and Learn experience – designing, leading, executing, and analyzing results

Ability to lead cross-functional teams (strong project management, organization, and communication skills)

Manage relationships with top-level artists, managers, and other partners

Create and manage database marketing campaigns to find new fans and optimize conversions.

Must have 7-10+ years of experience in digital marketing within the music industry, preferably at a major label.

Social strategy and paid media planning experience preferred.

Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.

Working knowledge of experimentation practices and measurement strongly desired

3-5 years of experience in marketing analytics, data analysis, or a similar role.

Proficiency in SQL is required; experience with Github, BI tools, and Python/R is strongly preferred.

Excellent communication and presentation skills, with the ability to effectively convey complex analytical concepts to non-technical stakeholders.

Analyze complex marketing data to identify trends, patterns, and insights that drive business growth.

Develop and maintain marketing dashboards and reports to monitor key performance indicators (KPIs) and track the effectiveness of marketing campaigns.

Previous in-platform management experience is a plus

Direct experience with search, social media and display campaign management including targeting, testing and optimization

Excellent written and verbal skills, with an ability to communicate effectively with senior management

Budget Management - Manage the weekly and monthly budgets by channel with each agency partner.

Owned Channel Management - Manage owned digital marketing channels including email marketing, sms.

Seasonal Execution - Manage launch process for all campaigns working with creative, agencies and copywriters to ensure successful implementation.

Strong working knowledge of project management tools including Workfront, JIRA, and Confluence

Manage, build, and optimize our lead workflow programs

10+ years’ experience in a Marketing Operations/Automation role or similar position

Bachelor's degree (preferably in Marketing, Business, or Communication) or equivalent experience; MBA a plus

Advanced user of marketing automation systems like Eloqua; Eloqua certification a plus

Deep expertise and experience in B2B marketing

Demonstate exceptional written communication and proofreading skills

Can describe how and why Supportiv's offering is different from other mental health solutions

Experience creating and executing B2B2C campaigns (not just B2B)

Experience quickly iterating, optimizing budget and creative for social ad campaigns

Experience getting into the mindset of both end user consumers and buyers/decision-makers

Comprehensive health benefits for you (100% paid) and your dependents (75%), including vision and dental, for full-time, US-based employees

Manage Daily, Weekly, and Monthly Report Execution and Distribution, highlighting Key Performance Indicators (KPIs)

Experience deploying Adobe solutions via Adobe Launch & AEP Schemas.

Understand various features of our digital products and how our analytics and tracking maps to customer experience.

5+ years' experience with digital analytics, customer data, reporting & analysis.

Experience with an A/B, multivariate testing, and personalization tools

Prior experience using and implementing digital analytics tools on websites and mobile apps.