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Data Analyst (Marketing) Jobs

Company

Harnham
Address Buffalo-Niagara Falls Area, United States
Employment type CONTRACTOR
Salary
Category Staffing and Recruiting
Expires 2023-10-03
Posted at 8 months ago
Job Description
Fully Remote
1 Year Contract
$60-$80/hr
The ideal candidate will have a flexible analytics skillset and a deep interest in storytelling using data and research. You are responsible for identifying key market and advertising statistics, interpreting findings, and helping strategists and account managers understand the numbers behind their marketing strategies and implement research-backed decisions in the marketing process.
The Company
We are working with a client who is seeking a strategic thinker with a strong analytical mind to help pull, analyze data, and extract deep insights using the systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.
THE ROLE
  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular analytics reports by client
  • Evaluate customers' online behavior and provide insights and recommendations for further enhancements to marketing campaign ROI
  • Analyze A/B and Multi-variate tests, communicate results and provide recommendations
  • Provide actionable overall market and customer insights to address key strategic questions
  • Analyze external and internal customer data using internal business intelligence platform, database spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
Your Skills And Experience
A successful Data Analyst within this role will likely have the following skills and experience:
  • Proven ability in handling concurrent projects with attention to detail and accuracy
  • Bachelor's degree in marketing, statistics or a quantitative discipline. Graduate degree preferred.
  • Excellent analytical skills and a high degree of business acumen
  • 2-4 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
  • Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
  • Proficient in marketing research and statistical analysis
How To Apply
Please register your interest by sending your resume via the Apply link on this page.