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Digital Marketing Generalist Jobs

Company

RTM Business Group
Address New York, NY, United States
Employment type FULL_TIME
Salary
Category Market Research
Expires 2023-09-28
Posted at 8 months ago
Job Description
RTM Business Group
Hybrid in NY, NJ, CT or Remote in CA, FL, TX, PA, GA, OH, IN, SC
Full-time
51-200 employees
  • Market Research
Originally posted August 2023; this is a 100% hybrid or remote, full-time role
Who We Are
RTM Business Group is a professional development conferences and events company working in EdTech, Healthcare, Government, Medical and Banking sectors. We partner with Fortune 1000 companies, catering specifically to the C-suite, providing curated content, peer-to-peer collaboration and sought-after solution providers together in an intimate setting.
RTM is focused on maintaining an inclusive & collaborative culture. Our leadership team is composed of members who started and grew within the company, and we are excited to continue that growth into 2023 and beyond.
About The Role
RTM is looking for an ambitious Digital Marketing Generalist to join our team! The ideal candidate is excited by the opportunity to create and plan digital campaigns. You will focus on partnering cross functionally with several teams on marketing collateral, copywriting and content creation. We offer extensive, ongoing training and a unique opportunity for both collaborative and independent work.
Our events are located in major cities throughout the country – LA, Austin, San Diego, Miami, Chicago, DC, etc.. Our team travels together which is a truly unique experience, different from “traditional” work travel, which in turn cultivates interdepartmental relationships and friendships that drive our collaborative culture.
This role is Hybrid/Remote in NY, NJ and CT with 2 days a week in the office or remote in CA, FL, TX, PA, GA, OH, IN and SC.
Requirements
  • Moderate user-generated content in line with the moderation policy
  • Partner with the sales team to drive sales efforts and ensure that marketing objectives are closely aligned with sales activities
  • Design copywriting based on strategic direction to ensure content is informative and appealing for email, social media, testimonials, landing pages, and collateral
  • Collaborate and manage event surveys and referral systems with Customer Success and Sales Operations Analyst teams
  • Publish and share new content (including original text, images, video) building meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
  • Create graphics based on templates (video, designs) to align with campaigns, or managing outsourced resources where needed to ensure quality control
  • Manage targeted outbound email marketing campaigns from concept to completion in CRM
  • Create and plan digital marketing campaigns to generate leads and awareness for sponsorship programs
  • Work with cross-functionally with Delegate, Event Operations and Vendor Sales teams to create and update pages, collateral, websites, and signage
  • Communicate with team and clients the outcome and analytics of a campaign
  • Manage and coordinate all onsite photos and videos to be used as marketing collateral on our websites and emails
  • Manage inbound marketing on Twitter and LinkedIn
  • Set up and/ or optimisation company pages within each platform to increase the visibility of the company’s social content
  • Set up A/B testing campaigns, monitor and optimisation of paid media campaigns (META, Google and Linkedin based on strategy) for continuous improvement
Skills and Qualifications
  • Experience in managing social ad campaigns within Meta Business Manager
  • Demonstrated understanding in imagery and copy engaging audiences
  • Experience in audience targeting and optimisation across different platforms for ad management (Meta, Google, Linkedin primarily)
  • Experience in creating social media content across different platforms with an eye for content that will cut through the noise
  • BS/BA in business, marketing, or relevant field
  • Proficient in grammar, spelling and composition.
  • Ability to produce content and manage campaigns against a deadline
  • Ability to follow up and communicate deadline with team members
  • Experience in managing email funnels and lead generation campaigns
  • Ability to adapt copy based on engagement and strategic direction provided
Preferred Qualifications
  • B2B marketing experience
Benefits
  • Flexible/Hybrid work model (WFH and Remote opportunities)
  • Travel to major cities (all expenses paid)
  • Pre-tax commuter benefits
  • Opportunity for lateral and vertical movement within the company, inter/intra departmentally
  • 401K after 12 months of employment
  • 15+ PTO Days
  • Medical/dental/vision coverage
Salary $45,000 - $65,000k base + bonuses
RTM Business Group, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, gender, national origin, age, disability, or any other federal, state, or local protected class.