Manager, Digital Marketing Jobs

The Digital Marketing Manager, Retention will execute retention efforts across email, loyalty, site marketing, and SMS to drive increased retention, churn prevention, and e-commerce revenue for all Revlon brand Direct-to-Consumer (D2C) properties. The Digital Marketing Manager, Retention will own & oversee day-to-day campaign management, manage multiple vendor relationships, guide lifecycle and retention strategies, and help drive performance targets. The Digital Marketing Manager, Retention reports to the D2C Director of Digital Marketing.
Responsibilities Will Include, But Will Not Be Limited To

• Co-manage the ecommerce designer and copy-writer team to ensure consistency of automated and ad hoc campaigns content in accordance with individual brand guidelines.
• Own weekly, monthly and quarterly business & channel performance reporting. Work with the team to deliver clear, concise reporting to management.
• Monitor campaign trends in the industry to improve strategy and competitiveness.
• Set email strategy based on company and business goals. Set up email templates, manage QA, track performance, own reporting, and create actionable recommendations on findings.
• Design and build automated lifecycle, behavioral, and churn prevention email journeys. Optimize campaigns across the customer lifecycle and within multiple channels.
• Document and communicate project status and strategic recommendations on a regular basis. Escalate issues accordingly to appropriate partners & team members.
• Optimize personalization, segmentation, and audience strategies across channels. Leverage multiple data sources including Customer Data Platform (CDP) and Email Service Provider (ESP) data in relation with internal data teams.
• Manage the full Customer Relationship Management (CRM) process from the planning, costing, model building and execution of ongoing D2C campaigns.
• Manage loyalty marketing programs and cadence which support key brand initiatives, franchises, and nurture 1:1 customer relationships.
• Create emotional connections with sophisticated engagement strategies such as gamification, reviews, experiential rewards, and advocacy.
• Drive increased order amounts, increased transactions, and repeat purchase rate.
• Co-manager CDP relationship, working with account team to create dashboards, obtain actionable insights, and create/ optimize segmentation/audience building.
• Contribute to channel goals, specifically focusing on reactivation, retention rates, repeat purchase rate, reducing churn, and increasing lifetime value (LTV).
• Drive customer vision and growth plan, develop customer journeys and brand experiences which deliver against retention goals, drive revenue, and increased brand health.
• Monitor budget, forecasts, and track spend per channel.
• Regularly test, evaluate, report, and measure results of ongoing campaigns, segmentation, and audience building to continuously improve campaign KPI’s and overall performance. Find actionable insights to drive business goals.
• Create multi-channel campaigns across email, SMS, loyalty, on-site personalization to improve customer’s engagement rates and conversion. Help develop and communicate digital marketing plans, campaign results, and project recommendations.
• Increase retention, new customers (referrals), and engagement to drive top line and stronger brand equity.
• Capture first party data to build personalized, more direct relationships with customers.
• Own and oversee day to day operations of D2C digital marketing retention channels which include email, loyalty, promotions and SMS. Manage assets, schedules, and project organization to ensure both requirements and delivery dates are clearly communicated, understood, and executed.
• Work closely with the brand, PR, and social teams (IMC) to help develop and maintain an editorial calendar and manage content development.
• Coordinate and execute development, design, and creation of email, SMS, loyalty creative. Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.

Requirements

• Knowledge of Google products: Analytics, Merchant, Ads & Search Console
• A bachelor’s degree in a relevant field, experience working with consumer brands.
• Excellent oral and written communication/presentation skills
• Strong analytical abilities
• Experience with the following partners is a plus (i.e., Movable Ink, Wunderkind, Dojomojo, & Talkable)
• Deep understanding of CRM and core marketing concepts
• A self-starter who has experience driving brand and financial goals. Ability to work well in a fast-paced, collaborative environment and is detail oriented.
• 4-7 years of corporate brand digital marketing experience
• Technical knowledge of websites, ESP’s, and digital marketing methods
• Experience managing a digital marketing budget across channels.
• Expert in Google Analytics and have excellent excel and reporting skills.
• Experience working with internal and external partners across multiple disciplines.

The base pay range for this position in New York City is $90,000 -$115,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.