Digital Marketing/Crm Manager

Where does this role fit within Ted's Team?

Ted Baker are currently looking for a Digital Marketing Manager to work as part of the E-Commerce team based in NYC. Reporting into the Head E-Commerce, you will take lead on all digital campaigns across various markets. You will create and implement engaging multi-channel campaigns across PPC, Paid Social, Affiliates and Display with the support of agencies and in-house channel managers. and CRM insight and strategy into action. You will deliver a cohesive digital strategy that focuses on driving strong ROI whilst achieving Ted’s acquisition goals. In this role, you will be responsible for balancing budgets and will be pushing the boundaries within the online space.

This role will require in office expectations on Tuesdays, Wednesdays and Thursdays & be supporting the Brooks Brothers & Lucky Brand Canada business.

Main responsibilities

• Drive Ted forward within the digital marketing space getting buy-in from key stakeholders within the business to trial new opportunities suitable for our target market.
• Manage all digital marketing business drivers: PPC, Affiliates, Paid Social and Display.
• Implement usage of a new machine learning attribution model to improve efficiency of the campaigns in your markets
• Provide recommendations based on the analysis of digital marketing and eCommerce initiatives to improve customer experiences, and increase transactions and customer loyalty.
• Creation and set-up of automated trigger campaigns – such as Welcome, Basket Abandonment, Lapsed – to drive customer revenue
• Budget management and performance forecasting across various markets to drive cost effective and quality demand achieving acquisition and ROI targets.
• Work alongside Merchandising and wider Marketing teams to ensure consistent messaging
• Constantly measuring media effectiveness and contribution to growth.
• In-depth knowledge of SEO and ability work with VP of E-commerce to maximize efficiencies
• Supporting the creation of BAU trading campaign emails across menswear, womenswear and other key categories and markets as needed
• Driving a qualitative CRM customer acquisition strategy, supported by vendors and tools such as and retail ePOS systems
• Liaise heavily with key search engines, social platforms and other partners to ensure Ted is at the forefront of innovation.
• Strategically plan, create, edit and publish engaging content across all digital platforms.

Personal traits….

• To be able to demonstrate success in achieving aggressive targets
• Adept at presenting data graphically for a non-technical audience
• Minimum Five years digital marketing experience required
• Ability to create innovative and drive actionable ideas
• Strong verbal and written communicational skills
• Strong performance marketing knowledge with a commercial approach
• You embrace the ever-changing digital environment

Tools of the trade…

• Established analytical skills and experience managing to ROI targets.
• Experience in planning and actioning complex, multi-channel marketing programs across our key channels (paid search, paid social and affiliates), utilizing appropriate techniques and tools to ensure and measure success.
• A self-starter who is a customer-obsessed, detail-oriented, and an enthusiastic team player.
• Previous klaviyo and shopify experience preferred
• Excellent stakeholder management skills.
• Previous multi channel business is plus
• Strong background working in digital/performance marketing managing budgets, preferably within a fashion retail environment.
• Understands product feeds that power shopping engines

Benefits

At Ted we offer a range of benefits to keep you well, including competitive medical, dental, vision plan options at little to no cost to you and paid time off inclusive of vacation, personal, and sick day. We want you to share in Ted’s success and will be eligible to participate in a discretionary year end bonus. And for your longer-term financial wellbeing we’ll match up to 5% of your 401k contributions We have a fantastic team discount scheme offering you a 60% employee discount and a friends and family discount scheme.

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.