Assistant Digital Marketing Manager

Adecco Creative & Marketing is in search of a Digital Marketing Manager for one of the world's most recognizable hair company.

THE ROLE:

The Assistant Digital Manager will be the main support person for the teams two digital managers. The Assistant Digital Manager will provide expert knowledge of social platforms (META, TikTok, Pinterest) and a keen eye for trends as well as a passion reporting and strategy. The Assistant Digital Manager will utilize opportunities to analyze the current state of the brand's social and proactively present content plans and ideas and strategy to the larger digital team. The ideal candidate is a strong digital innovator with a desire to build their social portfolio

RESPONSIBILITIES:

• Assist the Digital managers with presentation preparation and development

• Assist the Digital managers with photoshoot production and shot lists

• Upskill their Social intel knowledge using Netbase and apply those learnings across the team as needed

• Build and deploy monthly social recap reports

• Forecast and oversee the owned social strategy (calendars, new launch plans)

• Act as the social content editor for all owned social content prior to the digital managers review

• Develop and execute an owned Influencer strategy

• Manage uploads and optimize copy for global YouTube channel

• Maintain and ensure proper updates are made to branded mobile app

• Assist advocacy leads on Facebook group maintenance and other advocacy initiatives

• Create and submit content briefs

• Assist the managers with Dossier compilation when applicable

• Have a sharp attention to detail, spelling and editing

• Oversee the Community Managers with their below responsibilities and manage up to digital managers

• Spriklr Account Management

• Copy editing

• UCG sourcing

• Maintaining brand tone of voice

• Creation of Instagram stories and graphics using brand templates

• Planning and promoting Instagram lives

• Creation recap reports on social campaigns

• Working with the larger digital team to ensure all social campaigns are inputted into Traackr

• Supporting Redken Digital through trend report across social platforms (META, TikTok, Pinterest, etc)

• Attending all digital meetings and ensure there is a digital note taker

• Proactively researching new creators that fit the brand

• Attending brand trainings, work sessions and meetings to stay up to date with social strategies and best practices

• Recognizing and recommends new ways to influence consumers in their purchase decision

• Alerting critical customer complaints to internal Brand teams and assist with problem solving

• Providing social content and engagement recommendations based on consumer feedback and trends

• Staying up to date on new social media platforms, tools and best practices

• Living in the social ecosystem, stay on top of emerging trends in the landscape

• Following Brand provided social FAQ documents for launches and key social moments

• Ability to compose custom responses that clearly address the issue in a way that is understandable by the consumer

REQUIREMENTS:

• Bachelors Degree or equivalent work experience

• 2-4 years social media engagement experience

• Customer obsessed mindset

• Knowledge and experience with major social media platforms required

• Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team

• Must have a sense of urgency with a high degree of flexibility, adaptability, resourcefulness, and responsiveness; willingness to work outside standard hours which includes weekends

• Report back to internal team to funnel insights into product / experience / content creation strategy

• High level of organization, attention to detail, clear ability to prioritize and positive attitude

• Interest in beauty, fashion and/or lifestyle brands

• Exceptional writing skills

• Excellent problem-solving ability

• Proficient in Microsoft applications including PowerPoint, Word and Excel.

• Proficient in InDesign, Photoshop and Canva