Digital Marketing Associate (Remote)

The Digital Marketing Specialist (Remote) will support many of the aspects of the email channel including strategy development, email campaign planning, development, testing, deployment, and reporting. This Marketing professional will be charged with the successful management and reporting of all initiatives in support of outbound email campaigns. This role requires an email marketing "guru" who understands best practices in email marketing and data analytics, and ability to deploy better campaigns and tactics.

Day-to-day Responsibilities:

• Manages email requests and workload ensuring requirements are collected and managed to deadlines
• Assists Email Automation Specialists in campaign activation for scheduled campaigns
• Reporting on email campaigns (status and outcomes for various stakeholders)
• Onboards pillar marketers in email marketing guidelines and best practices
• Management of email channel calendar
• Manages email promotional schedule for Informa Tech to ensure database health (examples: Eloqua, HubSpot, MailChimp etc.)
• Understands and reports email platform (examples: Eloqua, HubSpot, MailChimp etc.)reporting attributes such as deliverability, opens, clicks to key stakeholders on a monthly or bi-weekly basis
• Provides day to day email QA support, inspects email configurations, content for obvious HTML, link, and other errors that may impact deliverability, brand image, and customer email engagement
• Creating/editing email HTML, leveraging Eloqua’s responsive email design editor tool, along with other HTML editing tools

Qualifications

• Experience with marketing automation platforms, preferably Eloqua but not a must
• Ability to manage multiple projects simultaneously
• Intermediate Excel skills (pivot tables, graphs)
• Project management of inbound campaign work and email requests
• Strong customer service skills, outstanding verbal, and written communication skills, specifically with the ability to collaborate internally
• Attention to detail and process is a must
• Strong interest in the analytical side of marketing such as marketing performance, segmentation, and overall database health
• Ability to work in a dynamic fast-paced environment
• Analyzing data and present to marketing stakeholders
• US Privacy Law Experience (International is a plus, but not a must) CASL, CAN-SPAM, GDPR, and CCPA
• Analytics-focused, with experience translating data into business and consumer insights. Proficient with Excel and BI tools
• Experience with developing and executing A/B tests to continually improve performance & drive value
• Worked with large volumes of deadline-driven email campaigns and assets

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Work with a high quality of specialist products and service
• Paid parental leave
• ESPP - become a shareholder
• Competitive Benefits with 401k match
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!
• Learning and development plan to assist with your career development
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.