Senior Digital Marketing Manager

This is a hybrid role in NY. Can be flexible on number of days in office.
Are you a seasoned marketing maestro who lives and breathes digital strategy? Do you dream of making your mark in an innovative startup environment? We've got an opportunity that's tailor-made for you!
As our Senior Digital Marketing Manager, you'll be the driving force behind our dynamic campaigns, spearheading a revolution in paid search, paid social, and beyond.
Why Us? Picture this: A thriving startup ecosystem, brimming with creativity and growth opportunities. That's where we stand. We're not just offering a job; we're presenting you with the chance to join a team that's redefining industry standards. Our forward-thinking culture prizes your expertise and amplifies your achievements. And, oh, the growth potential! We're not just another corporation - we're a launchpad for your career ascent.
What you’ll do:
Your Mission As our Senior Digital Marketing Manager, you'll be at the helm of our digital orchestra. Your hands-on expertise in paid search (think Google and ASA) and paid social channels (META) will shape the future of our acquisition strategy. But that's not all – your understanding of programmatic and display tactics, as well as SEO/ASO, will drive us to new heights.
Collaboration is your middle name. You'll partner with external agencies and our internal squads – product, R&D, and marketing – to align strategies with business objectives. Not just a campaign manager, you'll also be a catalyst for collaboration. Working alongside our web and design experts, you'll ensure that every landing page and banner is tailor-made for success.
-Lead the charge in defining digital marketing strategies across Google, ASA, and Meta, setting the stage for innovation.
-Your knack for optimization will transform performance goals into realities, unveiling areas of opportunity along the way.Collaborate cross-functionally, shaping digital channel budget allocation with both external media wizards and internal stakeholders.
-Elevate SEO and ASO strategies through your collaboration with external agencies.
-You'll turn data into gold, developing a standardized reporting approach that monitors and tracks our digital achievements.
-Chart the course for our foray into new digital domains, setting the stage for expansion.
Your Journey Here:
-You bring a minimum of 5 years in the trenches, steering B2C companies to marketing triumphs.
-You're the maestro behind campaigns on Meta and Google.
-With a robust understanding of CRO and an analytical mindset, you're the data-driven decision-maker we're seeking.
-Handling multiple priorities and stakeholders is second nature to you.
But what really sets you apart? It's your learning mindset – your eagerness to embrace change and thrive in the dynamic landscape of a startup. Your passion for numbers, data, and innovation is contagious, inspiring everyone around you.
*****Bonus if you have an agency background!*****
Ready to Ignite?This isn't just a job description; it's a call to action. If you're a marketing virtuoso ready to leave your mark on a high-growth startup, apply now. Unleash your potential, rewrite the rulebook, and let's set the marketing world ablaze – together. Your journey starts here. We want to be inspired by you!
Client Description: Client is a third-party app and website that facilitates the purchase of official state lottery tickets online.