Senior Brand Marketing Manager

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

With a rapidly growing user base across both Drivers and Riders, it’s essential that Lyft creates a seamless brand experience for the consumer globally. Lyft is seeking an experienced, proven brand marketer to lead Lyft's most impactful brand campaigns. The Senior Brand Marketing Manager will amplify the Lyft brand and execute on a high-impact brand strategy by leading integrated marketing campaigns grounded in consumer insights and cultural moments. Most importantly, they will be a champion of the Lyft brand, developing close relationships with key cross-functional partners to bring the brand to life across all consumer touch points.

Responsibilities:

• Partner with the Product Marketing team on the development and implementation of consumer messages that will pull through brand programs.
• Partner with the Growth Marketing team to support acquisition efforts that simultaneously build brand preference
• Act as the ongoing guardian of the brand, work with internal cross-functional teams and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines
• Create alignment with key internal partners through consistent communication, and deliver program playbooks that will help extend the brand message among both internal and external partners.
• Lead high priority integrated marketing efforts to build brand preference for Lyft, spearhead campaign planning, creative brief development, go-to-market planning, and oversight of execution / implementation
• Partner with cross functional leaders from various disciplines (eg. media, social / influencers, product marketing, product, analytics) to determine channel strategy, activations, and product integration

Experience:

• Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief.
• Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships.
• 5+ years of brand marketing experience developing integrated marketing campaigns designed to drive brand preference.
• Experience working with product managers and/or product marketers, specifically driving towards infusing brand into the product experience.
• Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact.
• Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments
• Inspires creative thinking and a “make it happen” mindset at all levels within their organization.

Benefits:

• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• Great medical, dental, and vision insurance options
• Mental health benefits
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Family building benefits
• 401(k) plan to help save for your future

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Starting in September 2023, this role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected range of pay for this position in the US is $144,000 - $160,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.