Senior Brand Manager, Cointreau

Job Overview:

Drive your brand marketing career on an exciting, fast-growth brand within the premium spirits industry. As a leader in cocktail culture and winner of the Impact “Hot Brand” award in 2021 and 2022, Cointreau continues to experience strong momentum; it is the #1 liqueur mentioned on menus nationwide and is outpacing the Cordials category in retail. Beloved by tastemakers and cocktail enthusiasts everywhere, Cointreau has recently partnered with celebrities and talent including Aubrey Plaza, Dan Levy and Jessica Alba.

Cointreau is the iconic orange liqueur at the heart of more than 500 of the world’s most celebrated cocktails, including The Original Margarita, The Cosmopolitan, and The Sidecar. To ensure continued growth and success, Cointreau is looking for a high-performing Senior Brand Manager to join this dynamic and innovative team and to be responsible for building the commercial marketing program for the brand across the Americas region.

Cointreau is part of Rémy Cointreau, a French spirits group with a portfolio of exceptional brands, such as The House of Rémy Martin, Cointreau, Mount Gay Rum, and many others.

To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram and Twitter via @cointreau_us and on Facebook via @cointreauus.

Job Responsibilities:

The Senior Brand Manager will play a key role in building the Cointreau brand in the US; developing and implementing brand marketing plans and programs, driving both brand equity and commercial performance. This role is responsible for the planning and execution of through-the-line marketing programs, including creative development across media, PR, influencers, events and in-store. This role will also be responsible for annual media and PR planning and be involved in business analytics/reviews. The position will work directly with Trade Marketing, Sales, Finance, and external agencies to ensure programs are in line with overall brand strategy.

Core Responsibilities:

Responsible for the strategy, design, implementation, and measurement of through-the-line programs in support of the US Strategic Plan:

• Develop in-outlet programming for the on and off premise from brief to execution:
• Partner with the Brand Director and brand team counterparts to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Lead strategy and execution of PR and Influencer programming, including key programs.
• Lead the delivery of the full year media plan, including rollout of creative assets across key programs and programs, with opportunity to coach team counterparts in the media space also.

1. Responsible for briefing and management of marketing agencies as well as POS design/production agencies.
2. Develop quarterly program decks to be shared across brand marketing, trade marketing, and sales team.
3. Manage brand partnerships and partner closely with National Accounts and trade marketing to ensure full adoption and execution of co-branded programming.
4. Establish tracking and reporting processes to monitor and correlate activities to display execution, sales, and ROI.

• Actively lead conversations and monthly rhythms with Supply Chain and Operations.
• Partnership and involvement managing annual A&P budget with team counterparts.
• Ongoing monitoring of business/category performance and competitive analysis.

1. Work closely with brand finance controller as well as business intelligence team to convert data into insights and action.

Work cross-functionally and establish key relationships both internally and externally:

• External: Creative Agency, Media Agency, PR and Digital Agency, Shopper Marketing, Design, POS
• · Internal: US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence, Supply and Operations.

Job Qualifications:

Minimum Qualifications:

• Strong business analytics skills and data-driven mindset.
• Strong interpersonal skills and ability to build relationships with key stakeholders, agencies, and vendors.
• Proficiency in Microsoft Office Suite – PowerPoint, Excel, etc.
• 7+ years' experience in brand marketing. Spirits background preferred but not mandatory.
• Strong experience in through-the-line planning, including media, PR, social and in-store amplification.
• Exceptional organizational skills and sharp attention to detail.

Education / Professional Qualifications

• Bachelor's degree in Degree in Business Administration, Marketing, Communication and Media, or equivalent.

An Equal Opportunity Employer:

Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.